SERVICES

MEDIA PLANNING

At Watauga, we research, plan and negotiate all media. Our media planning is grounded in strategy and framed by careful, intelligent research and our plans are backed by secondary research from MRI, Simmons, Arbitron, Neilson, @Plan, ComScore and topic-specific research — from media habits of a target audience to competitive spending of a brand.

MEDIA BUYING

We work to balance budget, client needs and strategy to buy media and advertising to generate marketing results. We strategically optimize reach in any channel, using our expertise to make the most of every dollar spent. And our media agnostic approach — meaning we have no preference for certain media or advertising channels — helps us deliver exactly what our clients are looking for.

OUR TEAM

Leslie Osborne

Leslie Osborne

Founder/Partner
& Director of Media

Watauga Group - Neil Romaine - Founder - Partner & Director of Strategic Marketing

Neil Romaine

Founder/Partner
& Director of Strategic Marketing

Watauga Group - Jenny Williams - Director of Media

Jenny Williams

Director of Media

Watauga Group - Michelle Evans - Director of Insights and Media

Michelle Evans

Director of Insights and Media

CASE STUDIES

We have extensive experience in marketing and media management in industries like hospitality, real estate, financial, restaurants, food service, recruitment and more.

watauga-group-case-studies-home-depot

When Home Depot was having difficulties finding diverse, bilingual employees, Watauga jumped in to help. We developed a new way for Home Depot to utilize Indeed.com — taking the traditional recruitment media program and adding a diversity-targeting component. This resulted in a decrease in application costs from $100-$350 per application to an average of $23.57. We’ve continued to work with Home Depot on various projects.

watauga-group-case-studies-kessler

In 2013, The Kessler Collection revamped their corporate and property sites for each of their ten luxury hotels. Watauga was asked to optimize each for Google Adwords to support these new campaigns. With Watauga’s efforts to optimize each site, The Kessler Collection gained over seven times more traffic with just 3.5 times more budget.

watauga-group-case-studies-waldorf-astoria

In 2013, we helped the Waldorf Astoria Orlando move into the top three results in Google search rankings — after starting with a 30+ rank only two months before. We worked closely with the Hilton Hotel corporate office responsible for the optimization efforts. We developed a focus list of keywords, developed appropriate copy and implemented SEO tactics. We continue to fine tune work together.

watauga-group-case-studies-stevie bs

When the family-oriented Stevi B’s Pizza Buffet asked us to bring fans to their Facebook page, they had only 12,000 fans. Through the use of CPC Tile Ads to promote specials and drive mothers to like their Facebook page for special offers, we increased the fanbase by 70 percent. Through these efforts, we also gathered fans that are more likely to visit the stores more often.

CONTACT US

You’ve gotten to know us, and we’d like to know you as well.

Reach out anytime via email or phone in order to speak with one of our team members.

Watauga Group operates offices in Orlando, Atlanta, Charleston, and Birmingham.

Orlando

1501 W Colonial Dr
Orlando, FL 32804
Phone: 407-982-2696 x 618

Atlanta

750 Ponce De Leon Place, Suite 4
Atlanta, GA 30306
Phone: 407-982-2696 x 603

Charleston

1001 Landfall Way, Unit E
Johns Island, SC 29455
Phone: 407-982-2696 x 614

Birmingham

Satellite Office
Phone: 407-982-2696 x 604

We are a Google Partner We are a Bing Accredited Partner

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