Watauga Group

We are a media agency with one goal… to produce a strategy that everyone agrees will deliver results. Here at Watauga, we combine media experience – our supervisors averaging 21+ years – and best in class tools to balance the science of analytics with the art of message delivery. But don’t just take our word for it, ask our clients!

AboutServices

RESEARCH AND ACCOUNTABILITY

With over $100,000 in research and reporting tools, we are able to create data driven media plans to get you the best ROI for your advertising dollars. We are also a Google Premiere Partner and were recognized as a Google All Star in 2014.

 

BLOG

Whether it’s the latest digital capabilities or… “what has Google done now” – we keep our staff and clients in the know for all things media.

SERVICES

Specializing in Multi-unit Retail, Hospitals, Restaurants, Recruitment, Lead Generation, Travel, Entertainment, and Consumer Package Goods; The Watauga Group is a proven media agency in helping clients maximize results through integrated, intelligence-driven media strategies, and ROI based planning. We provide media solutions to all business problems.

Leslie Osborne

Chief Executive Officer

Founder of Watauga Group, Leslie oversees all client and partner relationships. She began her media career at YPB&R where her passion for travel and tourism was discovered. Her experience over the years has led her to be one of our industry experts in the field, as well as expanding her expertise in industries such as Healthcare and Recruitment.

Neil Romaine

Chief Liaison Officer

With experience ranging from Senior Vice President & Media Director for 12-years to 10-years of direct response marketing while Director at Medical Hair Restoration, Neil exceeds expectations to achieve campaigns that are best of breed and deliver outstanding returns.

Michelle Evans

Chief Marketing Officer

Michelle has three decades of experience under her belt from managing multimillion dollar media budgets for The Home Depot and Nissan to working one on one to develop strategy and provide insight for Ruby Tuesday. She also formally led rebranding efforts of Georgia Tourism.

Jenny Williams

Chief Process Officer

Jenny keeps Watauga clients and partners up to speed on all things digital, breaking down platforms and processes so they are easy to understand. She has helped develop strategic media plans for clients across several industries, including Sports & Outdoors, Travel and Entertainment.

Charles Osborne

Chief Vision Officer

Charles drives the vision and growth of Watauga Group. Combining his many years of managerial experience in hospitality and restaurants with his degree in Electrical Engineering, Charles has the ability to see beyond today and focus on steps for tomorrow.

Ad Blockers – an opportunity or a threat?

With the rise of U.S. internet users paying for ad blockers – currently at 26% and projected to grow to 30% in 2018, the impact to advertising could be jarring; Juniper Research predicted ad-blocking could cost publishers $27 billion in lost ad revenue by 2020...

SnapChat Develops Private Marketplace which may help Sell Ads

While Snapchat may not be the right audience for every advertiser they are taking big steps to help more brands and advertisers find value with reaching their audience when it comes to advertising. To do so, SnapChat is implementing the Private Market Place. The...
OTT Subscribers Data

Over The Top or OTT Users are now Outnumbering Cable Users!

In the evolving world of streaming video, many acronyms are currently in use. OTT (Over The Top), CTV, Cross Platform Streaming Video, and Extension of TV are all terms applying to any tv that is not being viewed via cable or broadcast. 78% of all US Households are...

Network Television Upfronts: Our Recap

The network television’s upfront presentation took place in New York this week, bringing out each network’s stars (Jimmy Kimmel, James Corden, Jared Leto, JLo) in their presentations to lend excitement to the fall lineup announcements.  Millions of TV ad dollars are...