Director of Insights and Media
Leadership and Experience
- Michelle has more than 24-years of experience and joined Watauga Group in August of 2013.
- Earlier in her career, Michelle ran media teams across four Chiat/Omnicom offices while overseeing budgets for Nissan, Taco Bell, and Office Depot.
- Prior to joining Watauga, Michelle led rebranding efforts for the Georgia Tourism and Economic Development.
- She also developed the first ever cooperative marketing programs for the states of Georgia and South Carolina.
- During her time at Initiative, Michelle managed a team of more than 100 Media Planners and was responsible for their largest client, Home Depot.