Network Television Upfronts: Our Recap

Network Television Upfronts: Our Recap

The network television’s upfront presentation took place in New York this week, bringing out each network’s stars (Jimmy Kimmel, James Corden, Jared Leto, JLo) in their presentations to lend excitement to the fall lineup announcements.  Millions of TV ad dollars are...

LinkedIn’s Change in Measured Impressions

Changes have been made: LinkedIn has recently changed the way impressions are measured. Previously, LinkedIn was mysterious in exactly how impressions were measured. Standards only stated that if the ad was in view of a user an impression was counted. As of March...
The Decline of Special Interest Programming

The Decline of Special Interest Programming

Photo Credit: FREDERIC J. BROWN/AFP/Getty Images Award Shows’ Fall From Glory While Jimmy Kimmel, in his second outing as host, received generally good reviews, the 90th Oscars telecast hit a 9-year low. But it’s not just the Oscars’ audience that is shrinking; award...