CASE STUDIES

We have extensive experience in marketing and media management in industries like hospitality, real estate, financial, restaurants, food service, recruitment and more.

watauga-group-case-studies-home-depot

When Home Depot was having difficulties finding diverse, bilingual employees, Watauga jumped in to help. We developed a new way for Home Depot to utilize Indeed.com — taking the traditional recruitment media program and adding a diversity-targeting component. This resulted in a decrease in application costs from $100-$350 per application to an average of $23.57. We’ve continued to work with Home Depot on various projects.

watauga-group-case-studies-kessler

In 2013, The Kessler Collection revamped their corporate and property sites for each of their ten luxury hotels. Watauga was asked to optimize each for Google Adwords to support these new campaigns. With Watauga’s efforts to optimize each site, The Kessler Collection gained over seven times more traffic with just 3.5 times more budget.

watauga-group-case-studies-waldorf-astoria

In 2013, we helped the Waldorf Astoria Orlando move into the top three results in Google search rankings — after starting with a 30+ rank only two months before. We worked closely with the Hilton Hotel corporate office responsible for the optimization efforts. We developed a focus list of keywords, developed appropriate copy and implemented SEO tactics. We continue to fine tune work together.

watauga-group-case-studies-stevie bs

When the family-oriented Stevi B’s Pizza Buffet asked us to bring fans to their Facebook page, they had only 12,000 fans. Through the use of CPC Tile Ads to promote specials and drive mothers to like their Facebook page for special offers, we increased the fanbase by 70 percent. Through these efforts, we also gathered fans that are more likely to visit the stores more often.