LinkedIn’s Change in Measured Impressions

Changes have been made: LinkedIn has recently changed the way impressions are measured. Previously, LinkedIn was mysterious in exactly how impressions were measured. Standards only stated that if the ad was in view of a user an impression was counted. As of March...
Surprising Media Consumption

Surprising Media Consumption

Surprising ways your clients are spending their time with media… and how its good news! 1. US Adults spend much more time with non-digital radio than with social media. The average adult’s daily time spent with radio in 2017 is 1h 26m, while social media only averaged...
Snapchat vs. Instagram

Snapchat vs. Instagram

Snapchat vs. Instagram   The Stats: Instagram have over 700 million active, daily users. Instagram Stories have surpassed Snapchat with over 250 million users. Snapchat have over 166 million active, daily users. The Target: 25-34 makes up the largest demographic for...