Ad Blockers – an opportunity or a threat?

Ad Blockers – an opportunity or a threat?

With the rise of U.S. internet users paying for ad blockers – currently at 26% and projected to grow to 30% in 2018, the impact to advertising could be jarring; Juniper Research predicted ad-blocking could cost publishers $27 billion in lost ad revenue by 2020...
Google Ad Blocker

Google Ad Blocker

Coming 2018: Google Chrome’s new built-in ad blocker   As the tune out factor is trending higher, and ads in inappropriate content or fake news is all the buzz, Google announced last week that they will be introducing a built-in ad blocker in their Chrome web...