EXPERIENCE

OTT Subscribers Data

Over The Top or OTT Users are now Outnumbering Cable Users!

In the evolving world of streaming video, many acronyms are currently in use. OTT (Over The Top), CTV, Cross Platform Streaming Video, and Extension of TV are all terms applying to any tv that is not being viewed via cable or broadcast. 78% of all US Households are...

Network Television Upfronts: Our Recap

The network television’s upfront presentation took place in New York this week, bringing out each network’s stars (Jimmy Kimmel, James Corden, Jared Leto, JLo) in their presentations to lend excitement to the fall lineup announcements.  Millions of TV ad dollars are...

Snapchat Focuses on Advertisers with Changes in 2018

Snapchat continues to make changes to the platform attempting to appeal to both users and advertisers.  Q4 2017 saw a spike in daily active users that excited a lot of people as it was the largest quarterly growth since Q3 2016. In the past, advertisers have found it...

Facebook Data Targeting Changes- How does it impact Advertisers?

Facebook has provided an update on the removal of third-party data from its platform that we wanted to share. We know the details of this change can be confusing so as our team becomes educated on this update, we wanted you to be as well! We have broken down what we...