EXPERIENCE

Network Television Upfronts: Our Recap

The network television’s upfront presentation took place in New York this week, bringing out each network’s stars (Jimmy Kimmel, James Corden, Jared Leto, JLo) in their presentations to lend excitement to the fall lineup announcements.  Millions of TV ad dollars are...

Snapchat Focuses on Advertisers with Changes in 2018

Snapchat continues to make changes to the platform attempting to appeal to both users and advertisers.  Q4 2017 saw a spike in daily active users that excited a lot of people as it was the largest quarterly growth since Q3 2016. In the past, advertisers have found it...

Facebook Data Targeting Changes- How does it impact Advertisers?

Facebook has provided an update on the removal of third-party data from its platform that we wanted to share. We know the details of this change can be confusing so as our team becomes educated on this update, we wanted you to be as well! We have broken down what we...

LinkedIn’s Change in Measured Impressions

Changes have been made: LinkedIn has recently changed the way impressions are measured. Previously, LinkedIn was mysterious in exactly how impressions were measured. Standards only stated that if the ad was in view of a user an impression was counted. As of March...