by Josh Cohen | Nov 16, 2020 | Media Planning, Media Strategy, News
In 2020 fierce competition among election candidates on the local, state, and national levels has led to the highest political ad spends in history, up a whopping 145%. The dramatic influx of political ads, in turn, drove a sharp spike in CPMs from August to early...
by Josh Cohen | May 14, 2020 | Media Planning
Consumer boredom is driving changes in media habits. TV and video streaming declines Total hours of TV viewing surged when shelter in place orders took effect. But the average number of hours households watching television is now dipping in most markets. Since we saw...
by Josh Cohen | May 28, 2019 | Digital Marketing, Media Planning, Media Strategy
Comcast’s NBCUniversal recently announced that it will be breaking away from Hulu to start its own video streaming service – set to launch in 2020. This move, along with AT&T’s WarnerMedia plans to do the same, now gives Disney full operational control of Hulu....
