by Watauga Group | Dec 12, 2018 | Televison, Video
With millions of hours of TV content available at any time, consumers are no longer interested in paying for programming they don’t watch. In fact, over 54% of the US population are cord- cutters, cord-nevers, orcord-trimmers. With the rise of OTT (over the top)...
by Watauga Group | Oct 5, 2018 | Out of home
As planning season for many clients and agencies is well under-way, the chatter of the “perfect media mix” overtakes most strategy meetings. But what pieces are decisively interlocked to create this complex puzzle that is the media plan? Television for the broad reach...
by Watauga Group | Sep 5, 2018 | Digital Marketing
With the rise of U.S. internet users paying for ad blockers – currently at 26% and projected to grow to 30% in 2018, the impact to advertising could be jarring; Juniper Research predicted ad-blocking could cost publishers $27 billion in lost ad revenue by...
by Watauga Group | Aug 30, 2018 | Social Media Marketing
While Snapchat may not be the right audience for every advertiser they are taking big steps to help more brands and advertisers find value with reaching their audience when it comes to advertising. To do so, SnapChat is implementing the Private Market Place. The...
by Watauga Group | Jul 25, 2018 | Televison, Video
In the evolving world of streaming video, many acronyms are currently in use. OTT (Over The Top), CTV, Cross Platform Streaming Video, and Extension of TV are all terms applying to any tv that is not being viewed via cable or broadcast. 78% of all US Households are...
