by Watauga Group | News, Televison
With more consumers spending more time at home amid winter storms and Corona quarantines, the NFL hopes to see a reverse in declining ratings. As statisticians, we think even the changes in the world due to Covid won’t be enough to drive major gains in SuperBowl...
by Watauga Group | News, Televison
As everyone plans more intimate Holiday celebrations, we expect more people will be spending time in front of their televisions. This year is going to look a little different than past years with modified football schedules, a new approach to the Annual...
by Watauga Group | Media Planning, Media Strategy, News
In 2020 fierce competition among election candidates on the local, state, and national levels has led to the highest political ad spends in history, up a whopping 145%. The dramatic influx of political ads, in turn, drove a sharp spike in CPMs from August to early...
by Watauga Group | Digital Marketing, Mobile Advertising
For installment three of our e-commerce series, learn a little more about ad placements on Snapchat below: Snapchat Dynamic Ads Snapchat is a great platform to reach Gen Z & Millennials… more than 75% of those 13-34 in the US are active on the app....
by Watauga Group | Digital Marketing, Media Planning, Social Media Marketing
Google is a very important part of your brand’s approach to advertising, however, its only one part. Today, in installment 2 of our e-comm and lead series, we are going to give you a deep dive into changes to Facebook and Instagram. Facebook Catalog Ads | Ecommerce...
