What’s Next for Attraction Marketing? Trends and Strategies Shaping 2026
The attractions industry in 2026 is witnessing an interesting time. The post-pandemic surge has plateaued. New attraction announcements are rare. Media costs have gone up 20%–40% YoY, with Google Ads CPC jumping 12.9% despite demand. Add to this the change in consumer expectations — the need for wellness, authenticity, sustainability, and personalization — and it’s […]
Deploy Social Media Strategies That Convert Visitors into Loyal Guests
Watauga’s latest research, the “2024 Attraction Visitor Report: Insights for Maximizing New & Repeat Guests,” is a game-changer for attraction marketing leaders at theme parks, zoos, aquariums, water parks, museums, and family entertainment centers. With findings derived from an extensive consumer attitudinal research study involving 3,590 participants, the report dives deep into the minds of […]
Enhance Ad Engagement with Interactive Display Cards on TikTok
In the ever-evolving world of digital advertising, finding innovative ways to capture the attention of outdoor participants, attraction visitors, and other types of consumers is crucial. TikTok, a popular social media platform known for its short-form videos, has introduced Interactive Display Cards as a powerful new tool for outdoor recreation and attraction brands to increase […]
A Digital-Forward Strategy for Maximizing Attraction Guests
Reaching Attraction visitors to Amusement Parks, Zoos, Aquariums, Waterparks, Museums and Science Centers Watauga Group recently conducted a study on the media usage and preferences of Attraction visitors to Amusement Parks, Zoos, Aquariums, Waterparks, Museums and Science Centers. With a 96% visitor reach, our research supports the use of a holistic, digital-forward media strategy as […]