Navigating the 2024 Election Cycle – Impacts on Media Planning
What Lies Ahead Can you believe it? The much-anticipated 2024 election cycle is quickly upon us. The scale of political advertising is truly staggering, with an estimated $10 billion dollars spent during the 2022 mid-terms, and projections indicating that over $11 billion will be spent in the upcoming 2024 cycle. Key Aspects of the 2024 […]
