Black Friday Playbook for Attractions: 7 Ways to Break Through the Noise and Drive Sales
Many associate Black Friday with the mega-retail event it has become, representing the kickoff to the holiday shopping season. However, this period is also a crucial selling window for attractions. From theme parks to zoos and water parks, many leisure businesses use this key period to promote their biggest ticket and season pass promotions, driving early revenue and securing attendance […]
7 Ways AI Can Supercharge Your Destination Content Marketing
AI has been busy, rapidly transforming the world in ways that would have seemed like sci-fi just a decade ago. For destination marketing execs, the question isn’t about whether to use AI — it’s how to wield it as a lens for smarter, data-driven destination marketing campaigns and content marketing strategies. This article presents seven […]
AI-Driven Personalization Part 4: Outdoor and Travel Brand Case Studies
[Part 1] [Part 2] [Part 3] In the final part of our AI-driven personalization series, it’s essential to highlight some of the outdoor and travel brands that have launched successful campaigns, leveraging AI to achieve impressive marketing results. These brands understood the benefits that were possible while staying mindful of the challenges. This post is […]
AI-Driven Personalization Part 3: Challenges You Must Consider
[Part 1] [Part2] The benefits of AI-driven personalization and the opportunities available are clear, something we covered in Part 2 of this four-part series. However, you know it’s not always that simple. There are numerous moving parts with each campaign you launch, and incorporating AI-driven variables requires careful planning and management. This consideration brings us […]
How Emotional Resonance Builds Stronger Brand Identity In Destination Branding
Consider two travelers planning the same kind of trip to a destination. The first comes across a listing that is clean and concise. It’s got the right amount of well-lit pictures, accompanied by a description that lays out the details and amenities. Reviews mention cleanliness and staff etiquette. The second discovers a different listing. Instead […]
Influencer Impact Part 2: Case Studies of Successful Influencer Partnerships
See Part 1 There are certain outdoor brands that have nailed influencer marketing. They have successfully partnered with the right influencers, sending messages that boost brand visibility, engagement, and sales. YETI is one such brand, which we explore in more depth, while also highlighting the power of influencer marketing to promote a destination. In […]
Destination Marketing in the Shoulder Season: Strategies to Extend Travel Demand
Destination marketing isn’t just for attracting visitors during the peak season. Marketing execs also know it’s a game-changer for the ‘shoulder’ season, which is typically the time of the year between a destination’s peak and off-peak periods. The shoulder season presents a strategic opportunity for destination marketers who want to maintain year-round engagement, capitalizing on […]
The Rise of Experience-Driven Seniors: Travel & Tourism Marketing Strategies
There’s a new story unfolding in travel and tourism: older adults who aren’t content to sit on the sidelines. Instead, they’re lacing up hiking boots, boarding adventure cruises, and tackling bucket-list experiences with enthusiasm. According to the American Association of Retired Persons (AARP), 65% of Americans over 50 had travel plans in 2024, and the […]
Embrace AI: Transforming Content Marketing for Travel & Tourism
AI is bound to have an impact on the travel and tourism industry. The way people discover and learn about travel experiences is changing. And so is the booking experience. You need to be ready to adapt. Working in the travel industry, you know the positive impact content marketing has on business isn’t changing. But […]
Sustainable Tourism Marketing: A Balanced Strategy
A recent study revealed that places like Portugal experienced a 226% increase in visitors in 2022 compared to 2010. These alarming indications of overtourism occur everywhere, from Asia’s 316 million visitors to Europe’s 747 million visitors in 2024. While there were only 66.5 million visitors to the US in 2023, many North American destinations face similar problems. […]