The Watauga Group is closely monitoring the political advertising spend for 2024 to better aid our clients in navigating the year with utmost efficiency and effectiveness. Are you staying informed? Here is a brief update to our previous post: Navigating the 2024 Election Cycle: Insights and Strategies for Success. […]
Watauga’s latest research, the “2024 Attraction Visitor Report: Insights for Maximizing New & Repeat Guests,” is a game-changer for attraction marketing leaders at theme parks, zoos, aquariums, water parks, museums, and family entertainment centers. With findings derived from an extensive consumer attitudinal research study involving 3,590 participants, the report dives deep into the minds […]
Watauga’s latest research, the “2024 Attraction Visitor Report: Insights for Maximizing New & Repeat Guests,” is a game-changer for marketing leaders in attractions such as theme parks, zoos, aquariums, water parks, museums, and family entertainment centers. With findings derived from an extensive consumer attitudinal research study involving 3,590 participants, the report dives deep into […]
The explosion of TikTok has grown to the point where every outdoor brand marketer should consider TikTok as part of their 2024 advertising strategy. While originally popular among teens, in 2022 almost 70% of its active users are under 40, making it a core channel for reaching and connecting with millennial and Gen Z* audiences. […]
Watauga’s latest research, the “2024 Attraction Visitor Report: Insights for Maximizing New & Repeat Guests,” is a game-changer for marketing leaders in attractions such as theme parks, zoos, aquariums, water parks, and family entertainment centers. With findings derived from an extensive consumer attitudinal research study involving 3,590 participants, the report dives deep into the minds […]
Watauga Group is thrilled to announce its recognition in Outside Magazine’s ‘Best Places to Work in 2023,’ securing a position as one of the thirty Honorable Mention companies. Awarded annually, this prestigious accolade acknowledges U.S.-based companies that excel in fostering a workplace where employees not only find happiness but are also encouraged to […]
Google search plays an essential role in the world of digital marketing, acting as a digital storefront of your business in the extensive online marketplace. In this dynamic landscape, where consumer behaviors and search engine algorithms are constantly changing, remaining competitive and relevant is challenging.
AI has emerged as a […]
Watauga Group is proud to introduce the “2024 Attraction Visitor Report: Insights for Maximizing New & Repeat Guests”. This comprehensive report, unveiled at the IAAPA Expo 2023, explores the attitudes and motivations of today’s attraction visitors.
Armed with deeper visitor insights and marketing strategies, this report empowers […]
Curious about those ads for the hiking boots that you were researching that are now “following” you around the internet? That marketing strategy is produced by cookies, which are dropped onto your device by websites that you have visited. Driven by growing privacy concerns, regulatory changes such as the General Data Protection Regulation (GDPR), and […]
People often think of accessibility in terms of physical limitations. Limitations in everyday life, in an outdoor and recreational space, or in work, however, accessibility goes beyond physical limitations. In our media-filled world, accessibility is a key aspect of giving equal opportunities to all individuals. Audio Description, also known as Video Description, plays a key […]