by Michelle Evans | Mar 20, 2020 | Digital Marketing, Televison, Video
In an effort to slow COVID-19’s spread across the United States, people are practicing social distancing and self-quarantining. As more individuals are staying home, the media industry is witnessing unprecedented changes across platforms, including changes in...
by Watauga Group | Nov 22, 2019 | Media Planning, Televison, Video
Advanced TV is an umbrella term that refers to television advertising that evolves beyond the traditional, linear TV delivery models. Aligning data with television uses technology to make linear television more of a precision tool for audience targeting, much like...
by Watauga Group | Dec 12, 2018 | Televison, Video
With millions of hours of TV content available at any time, consumers are no longer interested in paying for programming they don’t watch. In fact, over 54% of the US population are cord- cutters, cord-nevers, orcord-trimmers. With the rise of OTT (over the top)...
by Watauga Group | Jul 25, 2018 | Televison, Video
In the evolving world of streaming video, many acronyms are currently in use. OTT (Over The Top), CTV, Cross Platform Streaming Video, and Extension of TV are all terms applying to any tv that is not being viewed via cable or broadcast. 78% of all US Households are...
by Watauga Group | Apr 20, 2017 | Video
The latest in live streaming news… Introducing Youtube Live There is new seat at the Live Streaming TV table; it joins Sling TV, PlayStation Vue, and DirecTV Now. Pros: Fair price point, but on the high end of the market Free test trial Can record shows...
