by Amanda Thiel | Apr 30, 2018 | advertising, Internet, Social Media
Snapchat continues to make changes to the platform attempting to appeal to both users and advertisers. Q4 2017 saw a spike in daily active users that excited a lot of people as it was the largest quarterly growth since Q3 2016. In the past, advertisers have found it...
by Amanda Thiel | Apr 6, 2018 | Internet, Social Media
Facebook has provided an update on the removal of third-party data from its platform that we wanted to share. We know the details of this change can be confusing so as our team becomes educated on this update, we wanted you to be as well! We have broken down what we...
by Amanda Thiel | Mar 31, 2017 | Internet
Google Moving to Mobile-First Index Are you ready? Most Google users now search on mobile devices. In light of this, a new algorithm is being tested to account for the mobile users. The word is that even if your audience doesn’t search on a mobile device, you will...
by Amanda Thiel | Mar 1, 2017 | Internet
In response to growing concerns from advertisers, after a series of measurement errors, Facebook recently announced it will open itself up to audits by a third party measurement source, the Media Rating Council. Shortly after, it was announced that MRC will also audit...
