by Watauga Group | News, Televison
With more consumers spending more time at home amid winter storms and Corona quarantines, the NFL hopes to see a reverse in declining ratings. As statisticians, we think even the changes in the world due to Covid won’t be enough to drive major gains in SuperBowl...
by Watauga Group | News, Televison
As everyone plans more intimate Holiday celebrations, we expect more people will be spending time in front of their televisions. This year is going to look a little different than past years with modified football schedules, a new approach to the Annual...
by Watauga Group | Televison, Video
With two-thirds of the country’s population now under stay-at-home orders (excluding essential workers) and the federal level extension to follow strict social distancing guidelines through April 30, we are starting to see a clearer picture of the impacts this new...
by Watauga Group | Televison, Video
In an effort to slow COVID-19’s spread across the United States, people are practicing social distancing and self-quarantining. As more individuals are staying home, the media industry is witnessing unprecedented changes across platforms, including changes in...
by Watauga Group | Analytics, Media Research, Social Media Marketing, Televison
All the focus on the COVID-19 outbreak in the United States has created a visible change in the media landscape. The Watauga team has evaluated clear trends across media types to help you make decisions regarding your advertising spend. TV Viewership is Rising...
by Watauga Group | Televison, Video
Advanced TV is an umbrella term that refers to television advertising that evolves beyond the traditional, linear TV delivery models. Aligning data with television uses technology to make linear television more of a precision tool for audience targeting, much like...
