by Watauga Group | Nov 16, 2020 | Media Planning, Media Strategy, News
In 2020 fierce competition among election candidates on the local, state, and national levels has led to the highest political ad spends in history, up a whopping 145%. The dramatic influx of political ads, in turn, drove a sharp spike in CPMs from August to early...
by Michelle Evans | Sep 10, 2020 | Digital Marketing, Media Planning, Social Media Marketing
Google is a very important part of your brand’s approach to advertising, however, its only one part. Today, in installment 2 of our e-comm and lead series, we are going to give you a deep dive into changes to Facebook and Instagram. Facebook Catalog Ads | Ecommerce...
by Michelle Evans | May 14, 2020 | Media Planning
Consumer boredom is driving changes in media habits. TV and video streaming declines Total hours of TV viewing surged when shelter in place orders took effect. But the average number of hours households watching television is now dipping in most markets. Since we saw...
by Watauga Group | May 28, 2019 | Digital Marketing, Media Planning, Media Strategy
Comcast’s NBCUniversal recently announced that it will be breaking away from Hulu to start its own video streaming service – set to launch in 2020. This move, along with AT&T’s WarnerMedia plans to do the same, now gives Disney full operational control of Hulu....
