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Television targeting is now more competitive with digital. 

Television targeting is now more competitive with digital. 

by Watauga Group | Nov 22, 2019 | Media Planning, Televison, Video

Advanced TV is an umbrella term that refers to television advertising that evolves beyond the traditional, linear TV delivery models. Aligning data with television uses technology to make linear television more of a precision tool for audience targeting, much like...
Streaming Services: Love, Marriage, Divorce and What It Means to Advertisers

Streaming Services: Love, Marriage, Divorce and What It Means to Advertisers

by Josh Cohen | May 28, 2019 | Digital Marketing, Media Planning, Media Strategy

Comcast’s NBCUniversal recently announced that it will be breaking away from Hulu to start its own video streaming service – set to launch in 2020. This move, along with AT&T’s WarnerMedia plans to do the same, now gives Disney full operational control of Hulu....

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