by Michelle Evans | May 14, 2020 | Media Buying, Media Planning, Televison
Consumer boredom is driving changes in media habits. TV and video streaming declines Total hours of TV viewing surged when shelter in place orders took effect. But the average number of hours households watching television is now dipping in most markets. Since we saw...
by Watauga Group | Nov 22, 2019 | Media Planning, Televison, Video
Advanced TV is an umbrella term that refers to television advertising that evolves beyond the traditional, linear TV delivery models. Aligning data with television uses technology to make linear television more of a precision tool for audience targeting, much like...
by Josh Cohen | May 28, 2019 | Digital Marketing, Media Planning, Media Strategy
Comcast’s NBCUniversal recently announced that it will be breaking away from Hulu to start its own video streaming service – set to launch in 2020. This move, along with AT&T’s WarnerMedia plans to do the same, now gives Disney full operational control of Hulu....
