News Archives - Watauga Group

6 Smart Business Reasons to Work with a WBENC Certified Agency

6 Smart Business Reasons to Work with a WBENC Certified Agency Amazon, Microsoft, and Target are among some of the well-known corporations mandating diversity in their business partners and employees alike. Of course, there are socially responsible reasons for doing...

WBENC Certified

by Watauga Group | News

PRESS RELEASE: Watauga Group, a media buying and planning agency offering omnichannel media expertise with leading-edge research capabilities, was recently certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council...

Sinclair Ransomware Attack

by Kim Burgett | News

The value of the global entertainment and media market continues to grow, and with a projected revenue of $2.1 trillion in 2021, it is no surprise that businesses from newspaper publishers to television broadcasters are falling victim to ransomware attacks. Sinclair...

When Outages Impact your Ad Spend – A New Social Dilemma

by Watauga Group | Digital Marketing, News

It’s been a busy week for our friends at Facebook with their longest outage since 2008. This affected not only Facebook but also Instagram and What’s App. Billions of users across the globe voiced frustrations, and advertisers failed to deliver critical...

Will more consumers at home improve Superbowl ratings?

by Watauga Group | News, Televison

With more consumers spending more time at home amid winter storms and Corona quarantines, the NFL hopes to see a reverse in declining ratings. As statisticians, we think even the changes in the world due to Covid won’t be enough to drive major gains in SuperBowl...

Post-Turkey Coma TV Line-up AND GIVEAWAY!