by Michelle Evans | Feb 10, 2021 | News, Televison
With more consumers spending more time at home amid winter storms and Corona quarantines, the NFL hopes to see a reverse in declining ratings. As statisticians, we think even the changes in the world due to Covid won’t be enough to drive major gains in SuperBowl...
by Michelle Evans | Nov 25, 2020 | News, Televison
As everyone plans more intimate Holiday celebrations, we expect more people will be spending time in front of their televisions. This year is going to look a little different than past years with modified football schedules, a new approach to the Annual...
by Josh Cohen | Nov 16, 2020 | Media Planning, Media Strategy, News
In 2020 fierce competition among election candidates on the local, state, and national levels has led to the highest political ad spends in history, up a whopping 145%. The dramatic influx of political ads, in turn, drove a sharp spike in CPMs from August to early...
by Michelle Evans | Aug 25, 2020 | News
Each year, the Orlando Business Journal compiles a list of advertising agencies and digital firms in the Central Florida Area and ranks based on billings. In 2019, Watauga Group ranked FIRST in capitalized billings, a huge feat for an agency that specializes in only...
