by Michelle Evans | Oct 26, 2021 | News
The value of the global entertainment and media market continues to grow, and with a projected revenue of $2.1 trillion in 2021, it is no surprise that businesses from newspaper publishers to television broadcasters are falling victim to ransomware attacks. Sinclair...
by Michelle Evans | Oct 6, 2021 | Digital Marketing, News
It’s been a busy week for our friends at Facebook with their longest outage since 2008. This affected not only Facebook but also Instagram and What’s App. Billions of users across the globe voiced frustrations, and advertisers failed to deliver critical...
by Michelle Evans | Feb 10, 2021 | News, Televison
With more consumers spending more time at home amid winter storms and Corona quarantines, the NFL hopes to see a reverse in declining ratings. As statisticians, we think even the changes in the world due to Covid won’t be enough to drive major gains in SuperBowl...
by Michelle Evans | Nov 25, 2020 | News, Televison
As everyone plans more intimate Holiday celebrations, we expect more people will be spending time in front of their televisions. This year is going to look a little different than past years with modified football schedules, a new approach to the Annual...
by Watauga Group | Nov 16, 2020 | Media Planning, Media Strategy, News
In 2020 fierce competition among election candidates on the local, state, and national levels has led to the highest political ad spends in history, up a whopping 145%. The dramatic influx of political ads, in turn, drove a sharp spike in CPMs from August to early...
by Michelle Evans | Aug 25, 2020 | News
Each year, the Orlando Business Journal compiles a list of advertising agencies and digital firms in the Central Florida Area and ranks based on billings. In 2019, Watauga Group ranked FIRST in capitalized billings, a huge feat for an agency that specializes in only...
