Watauga Group specializes in digital media. Our experts use search engine marketing, social media marketing, programmatic advertising, and native media, to exceed our clients’ goals.
SEARCH ENGINE MARKETING
Search engine marketing can be one of the most effective ways to reach your audience when they are researching your product or service as well as when they are ready to buy. At both the bottom and the top of the purchase funnel, this is a must have for visibility today. As of March 2019, Google has an 88.5% share of the search market, with Bing at 6%. Though each search engine has many pros and cons, can you afford to ignore the almost 9 billion monthly page views Google search receives in the U.S.?
SOCIAL MEDIA MARKETING
Social media marketing has become a mainstay for businesses. 77% of small businesses say they use social media marketing to promote their business. Consumers 25-54 put social media second only to search when looking for information about a brand or product. But social media is much more than Facebook. Each social platform is used for different reasons by consumers. Do you know the difference between Facebook and Instagram, Twitter, and LinkedIn?
According to eMarketer, “more than half of U.S. social network users with be mobile only in 2019”. Smartphone users have surpassed desktop and laptop users for the first time and consumers are accessing the internet on their mobile devices at a faster rate every day. With 81% of the U.S. market now owning smartphones, mobile has disrupted how consumers interact with brands. Do you know the difference between SMS and MMS? Is your website mobile ready? Are you taking advantage of consumer use of apps?
eMarketer has forecasted that 86.3% of all digital advertising will be programmatic by 2020. Video, native, social, mobile, audio, and even television and outdoor can now be purchased programmatically. The breath and quality of programmatic media has grown substantially over the last few years with transparency, viewability, and safety at its core. Let our experts show you how to save money while delivering more of your customers to your website or store.
For installment three of our e-commerce series, learn a little more about ad placements on Snapchat below: Snapchat Dynamic Ads Snapchat is a great platform to reach Gen Z & Millennials... more than 75% of those 13-34 in the US are active on the app. What’s...
In the past few months, media companies have expanded placement options for advertisers. We are seeing trends among Google, Facebook & Snapchat focusing on new ecommerce and lead generation opportunities. We took a dive into these new product offerings and will...