Associate Media Planner

Atlanta, Orlando
Posted 2 months ago


Watauga Group provides media solutions to business problems.  We do not believe in magic formulas or have a cookie cutter approach to media. We begin with analytics and research to bring a new dimension to our clients, combining insights with buying power and sophisticated tools.  We have the same suite of tools as any major holding company.  But we believe our role is to create magic through science and deliver programs which are customized, measurable, optimizable, and scalable…

…but we are more than geeks with spreadsheets.

Watauga began as friends with a common goal.  We wanted to find a flexible and family-friendly agency environment in Orlando.  As we have grown to 3 offices in 3 cities, we have never forgotten our roots.  Our senior team does media work, and we are a family who works closely together.  We put our people first and build lasting relationships with clients.  We believe that creating a culture that puts people first fosters innovative media thinking and reduces turnover.


  • Generous health benefits package including employer contribution to medical insurance, employer paid life insurance and short-term and long-term disability insurance
  • Employer match to 401 (k) retirement plan
  • Graduated scale of Paid Time Off
  • Three-day weekend every month
  • Career progression
  • Bonus and incentive plans


  • Support the planning team by using planning tools including, but not limited to, MRI, SQAD, Media Audit, and SRDS
  • Implement approved plans by creating client approval documents, authorizations, issuing insertion orders to media vendors and working with the CyBear team for digital execution
  • Implement plan changes developed by the Planner/Supervisor
  • Work with Planner/Supervisor to develop and negotiate RFPs for 3rd party media vendors to include valuations of proposals according to approved guidelines
  • Manage day to day tasks and workload to ensure client and partner agency deadlines are met
  • Assist in the development and reporting of Key Plan Metrics
  • Partner with implementation teams, including agency partners, for deliverables required to execute plans, including but not limited to, specs, buy recaps and added value summaries
  • Campaign coordination for multiple plans
  • Creation of digital traffic sheets for Ad Ops/DCM Team to ensure all placements and creative for buy are correct
  • Assist with creation of media plan presentations
  • Create POV’s on key trends, sites, publications, etc.
  • Assist with the analysis of media delivery, competitive advertising placement and costs
  • Maintain status reports on accounts
  • Attend meetings and training sessions as directed by Manager


  • Bachelor’s Degree from an accredited college or university
  • One year working experience in a related field
  • Satisfactory background check
  • Proficient with Microsoft Office (Word, Outlook, Excel, PowerPoint)
  • Able to work a flexible schedule
  • Able to lift and carry 20 pounds
  • Able to sit for prolonged periods of time at a computer


  • Analytical/Strategic Thinking
  • Communication/Written/Oral/Public Speaking/Presenting
  • Creative Thinking
  • Customer Service/Focus
  • Decision Making/Decisiveness
  • Engagement
  • Evaluation
  • Learning Support/Continuous Learning
  • Numeracy
  • Planning/Organizing
  • Problem Solving
  • Teamwork/Cooperation/Working with Others

Job Features

Job CategoryMedia, Planner

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