Digital Marketing Analyst

Media
Atlanta, Orlando, Remote
Posted 2 months ago

WHO WE ARE:

CyBear Interactive, a division of Watauga Group, is a digital media marketing agency based in Orlando, Florida with an enormous appetite for everything that encompasses digital advertising. Just like a bear sharpens its claws, we sharpen our focus on Search, Social, Programmatic and Analytics. We stand out from our competition by providing clients with an innovative strategy, optimized delivery, and advanced analysis. At CyBear it is understood that our client’s success is a direct reflection of our success and is also a vital part to a result driven campaign.

WHY JOIN US:

  • Generous health benefits package including employer contribution to medical insurance, employer paid life insurance and short-term and long-term disability insurance
  • Employer match to 401 (k) retirement plan
  • Graduated scale of Paid Time Off
  • Three-day weekend every month
  • Career progression
  • Bonus and incentive plans

YOUR TYPICAL DAY:

  • You will work with a diverse client list on a variety of accounts across multiple industries.  You will be encouraged to develop solutions and implement improvements to processes.
  • Manage the strategy, planning, setup, measurement, and optimization of paid media campaigns across multiple platforms such as Demand Side, Search, and Social
  • Daily analyze multiple platform data sets to monitor pacing and results while looking for opportunities to improve campaign performance
  • Work with Operations team to create and develop client dashboards/reports based on objectives and Key Performance Indicators
  • Develop and communicate to internal and external clients campaign results, insights, and recommendations
  • Assist Operations team with setup for tracking, measurement, pixels, and ad serving implementation
  • Perform multivariate tests analyzing performance based on ad copy, positioning, and targeting
  • Establish and maintain scalable processes to ensure best practices are engaged for campaign setup and management
  • Manage multiple clients across multiple platforms simultaneously
  • Identify and offer solutions in a fast-paced environment
  • Stay up to date on the latest digital trends, available platform beta’ and new opportunities to bring to clients
  • Enter and reconcile media spends by platform based on planned dollars for insertion orders.

 QUALIFICATIONS/COMPETENCIES:

  • Proficient with Microsoft Office (Word, Outlook, Excel, PowerPoint)
  • Satisfactory background check
  • Analytical/Strategic Thinking
  • Creative Thinking
  • Customer Service/Focus
  • Communication/Written/Oral/Public Speaking/Presenting
  • Decision Making/Decisiveness
  • Engagement
  • Learning Support/Continuous Learning
  • Planning/Organizing
  • Problem Solving
  • Teamwork/Cooperation/Working with Others

EDUCATION AND EXPERIENCE REQUIREMENTS:

  • Bachelor of Arts or Science degree from an accredited College or University
  • Minimum two (2) years’ experience managing paid search, social or programmatic campaigns

CERTIFICATIONS PREFERRED:

  • Google Ads
  • Google Analytics
  • Facebook Blueprint
  • Digital & Video 360
  • The Trade Desk
  • Other Demand Side Platforms

PHYSICAL CRITERIA:

  • Able to lift and carry 20 pounds
  • Able to sit for prolonged periods of time at a computer

HIRING PROCESS:

  • Candidates meeting qualifications will be emailed an Initial Interview Questionnaire
  • Leading candidates will be interviewed by the Department’s Directors
  • Upon consent, a background check will be conducted
  • Offer Letter issued

Job Features

Job CategoryAnalyst, Digital, Media

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