Founded in 2004, Watauga Group is an independent, omnichannel media agency with offices in Orlando, Atlanta, and Birmingham. Watauga Group transforms conventional “one-size fits all” media strategies delivering subpar performance and ROAS into market-driven and media-agnostic solutions necessary to succeed in today’s complex world of new media channels, audience segments, and market variations. Watauga Group uniquely combines comprehensive media expertise and capabilities in TV, Radio, Print, Outdoor, Digital Display, Paid Search, Paid Social, OTT/CTV, and Programmatic – framed by intelligent insights and data using MRI, Nielsen, Comscore, Scarborough, Kantar, and more. A WBENC certified women-owned business, Watauga Group serves clients in the Outdoor & Recreation, Travel & Tourism, CPG, Retail, and B2B industries among others.
PRIMARY DUTIES:
- Support a media planning and buying team for advertising/media placement across all channels: Digital, Paid Social Media, Television, Radio, Out of Home, Print
- Assist with the creation and preparation of client presentations
- Coordinate the activation and management of media plans for multiple clients and campaign initiatives; this includes working directly with vendor partners, creative agency partners, internal project management tasks, trafficking creative materials
- Responsible for record keeping, including but not limited to: media insertion orders, vendor invoices, budget authorizations, performance reports, maintaining detailed media flowcharts
- Ensure client, vendor, and agency deadlines are met in a timely manner
- Support the development of media recommendations by using research tools including, but not limited to: MRI-Simmons, Kantar, Nielsen Prime Lingo
QUALIFICATIONS/KEYS TO SUCCESS:
- Proficient with Microsoft Office (Word, Outlook, Excel, PowerPoint)
- Ability to multi-task, prioritize your workload, and be highly responsive to internal and external points of contact
- High attention to detail – from your daily email correspondence to client-facing documents
- Critical thinking skills and the ability to problem-solve
- A passion for client service and account management
- Ability to work as a team, collaborate, and work successfully with different personalities
- Innovation and creative thinking, bringing new ideas and processes to the table
- Eagerness to learn and grow
- Satisfactory background check
EDUCATION/EXPERIENCE:
- Bachelor’s Degree in Advertising, Marketing or a related field
- Minimum 1 year of administrative experience
Job Features
| Job Category | Coordinator, Media |