Senior Digital Marketing Analyst

Atlanta, Birmingham, Orlando, Remote
Posted 1 month ago

PRIMARY DUTIES: 

The duties and responsibilities of this position include but are not limited to those listed below.  These duties and responsibilities may be modified at any time by Management.  Modifications will be in writing and will be acknowledged by both parties.   

  • Help manage multiple clients with strategy, implementation, measurement & tracking, optimization, and reporting of paid media campaigns across multiple platforms such as demand side, search, and social  
  • Mentor and train associate/digital analysts on strategy, implementation, measurement & tracking, optimization, and reporting 
  • Be involved with new business opportunities related to research, strategy, and presentation 
  • Work with the operations data team to create and develop client dashboards/reports based on objectives and key performance indicators  
  • Independently seek out digital marketing industry news and platform updates/changes to share back information to internal and external teams 
  • Help establish and maintain scalable processes to ensure best practices are engaged for campaign setup and management 
  • Be a team player that is willing to help with agency communication, digital marketing knowledge, and solve problems as they arise 

 QUALIFICATIONS/COMPETENCIES: 

  • Satisfactory background check 
  • Proficient with Microsoft Office (Word, Outlook, Excel) 
  • Knowledge of advertising/media industry terminology & buying models 
  • Analytical/Strategic Thinking 
  • Client Service/Focus 
  • Communication/Written/Oral/Public Speaking/Presenting 
  • Creative Thinking 
  • Decision Making/Decisiveness 
  • Engagement 
  • Learning Support/Continuous Learning 
  • Planning/Organizing 
  • Problem Solving 
  • Teamwork/Cooperation/Working with Others 

 EDUCATION/ EXPERIENCE: 

  • Bachelor’s Degree in Advertising, Marketing, or a related field  
  • Minimum 3 years of industry experience 
  • Minimum 3 years of Programmatic Self-Managed Platform experience  
  • Minimum 3 years of Google/Bing Search, Display, Mobile, Video campaign management experience 
  • Minimum 3 years of Social self-managed platform experience – Facebook, Twitter, LinkedIn 
  • DoubleClick Search, DoubleClick Digital Marketing – Preferred 

PHYSICAL REQUIREMENTS: 

  • Able to lift and carry 20 pounds 
  • Able to sit for prolonged periods of time at a workstation 

Job Features

Job CategoryAnalyst, Digital

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