Senior Digital Marketing Analyst

Posted 1 month ago

YOUR TYPICAL DAY:

  • Help manage multiple clients with strategy, implementation, measurement and tracking, optimization, and reporting of paid media campaigns across multiple platforms such as demand side, search, and social.
  • Mentor and train associate/digital analysts on strategy, implementation, measurement & tracking, optimization, and reporting.
  • Be involved with new business opportunities related to research, strategy, and presentation.
  • Work with the operations data team to create and develop client dashboards/reports based on objectives and key performance indicators.
  • Independently seek out digital marketing industry news and platform updates/changes to share back information to internal and external teams.
  • Help establish and maintain scalable processes to ensure best practices are engaged for campaign setup and management.
  • Be a team player that is willing to help with agency communication, digital marketing knowledge, and solve problems as they arise.

QUALIFICATIONS/COMPETENCIES:

  • Knowledge of advertising/media industry terminology & buying models
  • Satisfactory background check
  • Analytical/Strategic Thinking
  • Creative Thinking
  • Customer Service/Focus
  • Communication/Written/Oral/Public Speaking/Presenting
  • Decision Making/Decisiveness
  • Engagement
  • Learning Support/Continuous Learning
  • Planning/Organizing
  • Problem Solving
  • Teamwork/Cooperation/Working with Others

EDUCATION AND EXPERIENCE REQUIREMENTS:

  • Bachelor of Arts or Science Degree
  • Minimum three (3) years’ experience with social self-managed platforms such as Facebook, Twitter, LinkedIn
  • Minimum three (3) years’ experience with programmatic self-managed platforms
  • Minimum three (3) years’ experience with analytics measurement based on client/campaign goals
  • DoubleClick Search, DoubleClick Digital Marketing experience a plus

CERTIFICATIONS (PREFERRED):

  • Google/Bing Search
  • Display
  • Mobile
  • Video Campaign Management

PHYSICAL CRITERIA:

  • Able to lift and carry 20 pounds
  • Able to sit for prolonged periods of time at a computer

Job Features

Job CategoryAnalyst, Digital

Apply Online

A valid email address is required.
A valid phone number is required.