The value of the global entertainment and media market continues to grow, and with a projected revenue of $2.1 trillion in 2021, it is no surprise that businesses from newspaper publishers to television broadcasters are falling victim to ransomware attacks. Sinclair Broadcast Group is the latest in a string of recent ransomware attacks. (https://apnews.com/article/technology-business-arts-and-entertainment-be48d7582fdd5604664fff33ed81ca80 ).
Sinclair is the second largest broadcast group in the US, and it fell victim just over a week ago. This is the second major one of 2021 (Cox Media Group had a ransomware attack in June of this year).

Sinclair, who owns or operates a total of 193 stations across the country in over 100 markets (covering 40% of American households) has managed to contain the breach, but the investigation is still ongoing. They continue to have disruptions to parts of their business, and while they have restored email, station sources continue to report challenges with the internal traffic systems that control what commercial inventory is airing.

Watauga Group clients that were active on CMG stations in June, had our dedicated team to work with stations to utilize hand logs to post inventory. The proactive approach ensured Watauga clients saw no impact in posting the television campaigns in June.  Stay vigilant when reviewing reporting – this Sinclair issue is ongoing, so be sure your partners are staying on top of media partners to ensure no impact on your business by airing spots or offers which aren’t valid.

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