Our directors and supervisors average 21+ years experience.
Melonie joined the Watauga Group in January, 2017 after 17 years on the media and account service teams at Luckie & Company. Prior to agency life, she spent eight years working in the marketing and advertising departments of Alabama Power Company as the lead planner for Alabama Power. She continues that role 17 years later and has taken on a variety of other clients and industries over the years. Other current clients include planning and account supervision on Visit Panama City Beach, Somerby Senior Living, and Gulf Power.
Ryan joined Watauga Group in May of 2014 and has more than 12-years of digital media and marketing experience. Ryan oversees our team of programmatic specialists, which includes managing all paid search, social and display platforms. He has helped our team grow into a Google Premier Partner, the highest level partnership possible with Google, as well as continue to stay on top of the latest trends and technology in the ever-changing digital space. He oversees programmatic strategy on all accounts at the agency which include travel, recruitment, healthcare, CPG and several others.
Debra holds a doctorate in organizational communication and has more than 30 years of media-planning experience in traditional and digital media. She joined Watauga Group in 2014 and is our go-to digital strategist. As an adjunct professor at the University of Phoenix and Southern New Hampshire University, Debra designs and teaches courses on integrated marketing communications and social media. She has launched internet media planning teams at multiple agencies over the span of her career and orchestrated the media planning and buying for major clients such as Hilton Hotels, Taco Bell and Times Mirror Cable Television.
Formerly in leadership roles at, BVK and MMGY Global, Cyndy has a strong integrated media vision, and brings 20+ years experience to the team. Prior to her agency career, Cyndy had a successful career in media sales, which gives her a unique perspective of both sides of the media picture, and ultimately helps her clients. Most recently Cyndy led the paid media strategy, planning, and buying for Visit Orlando, where her Visit Orlando campaigns achieved the highest U.S. awareness score in the client’s history. Cyndy has managed media planning teams for: Kennedy Space Center, Longboat Key Club, Naples Beach Hotel & Golf Club, Chateau on the Lake – Branson, MO, Yosemite and Sequoia National Parks, and Niagara Falls State Park.
With 27+ years in the world of television and radio, LeEllen has a proven track record of securing premium placement for her clients at the most efficient cost. She has developed strategic and integrated plans across all media, including broadcast, digital, and print while skillfully navigating a constantly changing marketplace. LeEllen comes to Watauga most recently from OMD Worldwide. She takes pride in negotiating buys and maximizing added value for a roster of clients that have included Turner Broadcasting, Nissan, HBO, Old Navy, and Chick-fil-A. She currently supervises buying for Visit Williamsburg, Somerby Assisted Living, McKee Foods, Visit Panama City Beach, MedPost, Alabama Power, and Gulf Power.
Yadia joined Watauga Group in November of 2015 and while new to our team, she’s not new to the industry. Prior to Watauga, Yadia spent 3 years working in New York City on several of the NBC Universal accounts. Some of the TV network clients she has worked for in the past include: Bravo, Oxygen, Style, & Univision/ABC- joint venture, Fusion. While Yadia’s background is in traditional media, throughout the last year she has integrated her traditional experience with digital by researching and attending workshops on the latest emerging digital platforms.