Orlando

Atlanta

Charleston

Birmingham

What’s in a name?

Named for the Watauga River – from the heart of the South, Eastern Tennessee where folks honor traditional values, people know their neighbors, and a handshake is all the contract anybody needs.

pronounced ‘wo-taw-guh’

As we grow we need contracts and our client logos are more recognizable. But our name reminds us of our southern roots…to do smart work but stay humble while doing what we love, and serve our clients.

Our Team

Our directors and supervisors average 21+ years experience.

Chief Executive Officer

Leslie Osborne

Founder of Watauga Group, Leslie oversees all client and partner relationships. She began her media career at YPB&R where her passion for travel and tourism was discovered. Her experience over the years has led her to be one of our industry experts in the field, as well as expanding her expertise in industries such as Healthcare and Recruitment.

Chief Liaison Officer

Neil Romaine

With experience ranging from Senior Vice President & Media Director for 12-years to 10-years of direct response marketing while Director at Medical Hair Restoration, Neil exceeds expectations to achieve campaigns that are best of breed and deliver outstanding returns.

Chief Marketing Officer

Michelle Evans

Michelle has three decades of experience under her belt from managing multimillion dollar media budgets for The Home Depot and Nissan to working one on one to develop strategy and provide insight for Ruby Tuesday. She also formally led rebranding efforts of Georgia Tourism.

Chief Process Officer

Jenny Williams

Jenny keeps Watauga clients and partners up to speed on all things digital, breaking down platforms and processes so they are easy to understand. She has helped develop strategic media plans for clients across several industries, including Sports & Outdoors, Travel and Entertainment.

Chief Vision Officer

Charles Osborne

Charles drives the vision and growth of Watauga Group. Combining his many years of managerial experience in hospitality and restaurants with his degree in Electrical Engineering, Charles has the ability to see beyond today and focus on steps for tomorrow.

Media Director
Melonie joined the Watauga Group in January, 2017 after 17 years on the media and account service teams at Luckie & Company. Prior to agency life, she spent eight years Read More
Melonie SturmMedia Director

Melonie joined the Watauga Group in January, 2017 after 17 years on the media and account service teams at Luckie & Company. Prior to agency life, she spent eight years working in the marketing and advertising departments of Alabama Power Company as the lead planner for Alabama Power. She continues that role 17 years later and has taken on a variety of other clients and industries over the years. Other current clients include planning and account supervision on Visit Panama City Beach, Somerby Senior Living, and Gulf Power.

Director of Programmatic Media
Ryan joined Watauga Group in May of 2014 and has more than 12-years of digital media and marketing experience. Ryan oversees our team of programmatic specialists, which includes managing all Read More
Ryan PowersDirector of Programmatic Media

Ryan joined Watauga Group in May of 2014 and has more than 12-years of digital media and marketing experience. Ryan oversees our team of programmatic specialists, which includes managing all paid search, social and display platforms. He has helped our team grow into a Google Premier Partner, the highest level partnership possible with Google, as well as continue to stay on top of the latest trends and technology in the ever-changing digital space. He oversees programmatic strategy on all accounts at the agency which include travel, recruitment, healthcare, CPG and several others.

Digital Strategy Director
Debra holds a doctorate in organizational communication and has more than 30 years of media-planning experience in traditional and digital media. She joined Watauga Group in 2014 and is our Read More
Debra MarranoDigital Strategy Director

Debra holds a doctorate in organizational communication and has more than 30 years of media-planning experience in traditional and digital media. She joined Watauga Group in 2014 and is our go-to digital strategist. As an adjunct professor at the University of Phoenix and Southern New Hampshire University, Debra designs and teaches courses on integrated marketing communications and social media. She has launched internet media planning teams at multiple agencies over the span of her career and orchestrated the media planning and buying for major clients such as Hilton Hotels, Taco Bell and Times Mirror Cable Television.

Associate Media Director
Katrina Joined Watauga Group in 2012 from a direct response agency, bringing with her experience in automotive marketing and advertising media sales. In her time at Watauga, she has supervised Read More
Katrina CulbersonAssociate Media Director
Katrina Joined Watauga Group in 2012 from a direct response agency, bringing with her experience in automotive marketing and advertising media sales. In her time at Watauga, she has supervised top accounts like University of Miami, Recruitment for Comcast, Department of Veteran Affairs, BAE Systems, and most recently, Holiday Retirement.  Additionally, Katrina has been the day to day contact for the University of Washington overseeing the team and maintaining client relationships.
Media Supervisor
Kim joined Watauga Group in September of 2010, and has more than 18-years of industry experience. Kim began her career as an assistant media buyer with Sutton Reid Advertising in Read More
Kim BurgettMedia Supervisor
Kim joined Watauga Group in September of 2010, and has more than 18-years of industry experience. Kim began her career as an assistant media buyer with Sutton Reid Advertising in Memphis, and eventually joined Thompson and Company as a Junior Media Buyer for 4-years. Kim has 7-years of direct response experience through Medical Hair Restoration. Along the way, Kim has had a role in the media planning and overall success of First Tennessee Bank, Memphis Redbirds, Georgia Boot, Home Depot, and the   aforementioned Medical Hair Restoration (now Bosley).
Media Supervisor
Debbie has served as Media Planner in the medical as well as educational industries, and earned her Bachelor of Arts Degree in Radio/Television Communications from the University of Central Florida. Read More
Debbie BookerMedia Supervisor
Debbie has served as Media Planner in the medical as well as educational industries, and earned her Bachelor of Arts Degree in Radio/Television Communications from the University of Central Florida. Joining Watauga Group in January of  2013, she brings 15-years of industry experience to the team. Debbie manages Hoskins, Turco, Lloyd, and Lloyd, Lawrence General Hospital, Signature Healthcare, Martin Health Systems, CHI Memorial Hospital, Bayhealth, and Volvo Trucks. In addition to her individual hands-on assignments within our accounts, Debbie oversees the team’s traditional media research, planning and placements while also playing an important role on our Internet and Social Media planning teams.
Media Supervisor
Carolyn got her start with PivecAdvertising where she was the spot buyer for the Central Atlantic Toyota Distributors  in 17 markets including Philadelphia, Washington DC, Pittsburgh, Baltimore, and Richmond. She Read More
Carolyn MaillouxMedia Supervisor
Carolyn got her start with PivecAdvertising where she was the spot buyer for the Central Atlantic Toyota Distributors  in 17 markets including Philadelphia, Washington DC, Pittsburgh, Baltimore, and Richmond. She joined Watauga Group as a Media Planner in 2015 with 34 years of experience, but was quickly promoted in 2016 to Media Supervisor.  Most recently, Carolyn worked with the Intercontinental Hotel Group as well as Rawle Murdy where she was responsible for planning and buying media for major accounts representing various real estate groups, and political candidates.
Media Supervisor
Formerly in leadership roles at, BVK and MMGY Global, Cyndy has a strong integrated media vision, and brings 20+ years experience to the team. Prior to her agency career, Cyndy Read More
Cyndy MurrietaMedia Supervisor

Formerly in leadership roles at, BVK and MMGY Global, Cyndy has a strong integrated media vision, and brings 20+ years experience to the team. Prior to her agency career, Cyndy had a successful career in media sales, which gives her a unique perspective of both sides of the media picture, and ultimately helps her clients. Most recently Cyndy led the paid media strategy, planning, and buying for Visit Orlando, where her Visit Orlando campaigns achieved the highest U.S. awareness score in the client’s history. Cyndy has managed media planning teams for: Kennedy Space Center, Longboat Key Club, Naples Beach Hotel & Golf Club, Chateau on the Lake – Branson, MO, Yosemite and Sequoia National Parks, and Niagara Falls State Park.

Media Buying Supervisor
With 27+ years in the world of television and radio, LeEllen has a proven track record of securing premium placement for her clients at the most efficient cost. She has Read More
LeEllen SmithMedia Buying Supervisor

With 27+ years in the world of television and radio, LeEllen has a proven track record of securing premium placement for her clients at the most efficient cost. She has developed strategic and integrated plans across all media, including broadcast, digital, and print while skillfully navigating a constantly changing marketplace. LeEllen comes to Watauga most recently from OMD Worldwide. She takes pride in negotiating buys and maximizing added value for a roster of clients that have included Turner Broadcasting, Nissan, HBO, Old Navy, and Chick-fil-A. She currently supervises buying for Visit Williamsburg, Somerby Assisted Living, McKee Foods, Visit Panama City Beach, MedPost, Alabama Power, and Gulf Power.

Media Supervisor
Megan graduated from Penn State University with a degree in advertising and has been in the industry for 9 years.  Her career began in Baltimore where she worked on a Read More
Megan DillonMedia Supervisor
Megan graduated from Penn State University with a degree in advertising and has been in the industry for 9 years.  Her career began in Baltimore where she worked on a diverse client roster, including Huffy Bicycles, YellaWood, Eaton Vehicle Group, The Wall Street Journal, and Genesis Healthcare. Megan has been part of the Watauga Group/Luckie team since 2015 as a Senior Media Planner. Currently, she is the senior planner on Little Debbie, Visit Williamsburg, and MedPost/CareSpot, focused on developing strategic cross-platform media programs with a specialty in digital. With her background across multi-media channels, Megan has been nicknamed ‘The Hammer’ for her tough negotiation skills on behalf of clients.
Senior Media Planner
Bethany AdamsSenior Media Planner
Accounts Payable Coordinator
Melanie AlvarezAccounts Payable Coordinator
Jr. Digital Analyst
Zack BowerJr. Digital Analyst
Associate Media Planner
Cybill CempronAssociate Media Planner
Associate Media Planner
Lauren GiancolaAssociate Media Planner
Digital Planner
Amber HallumsDigital Planner
Media Planner
Megan HartmanMedia Planner
Media Coordinator
Karen HidalgoMedia Coordinator
Digital Planner
Natalie JamesDigital Planner
Associate Buyer
Shinice JohnsonAssociate Buyer
Associate Digital Marketing Analyst
Carly KaempfAssociate Digital Marketing Analyst
Digital Marketing Analyst
Steve KitayDigital Marketing Analyst
Media Coordinator
Kiersten KoenigMedia Coordinator
Associate Media Planner
Clara Ofori-ManteAssociate Media Planner
Digital Integrity Specialist
Chris Van der MulenDigital Integrity Specialist
Senior Media Planner
Andrew PerrySenior Media Planner
Senior Digital Marketing Analyst
Doug PowellSenior Digital Marketing Analyst
Director of Technology
Abhi SainiDirector of Technology
Digital Operations Specialist
Jennifer SchnebergerDigital Operations Specialist
Associate Planner
Taylor SmithAssociate Planner
Office Manager/HR Administrator
Amy TerechenokOffice Manager/HR Administrator
Marketing Coordinator
Amanda ThielMarketing Coordinator
Accounting Coordinator
Keri WatsonAccounting Coordinator

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