Our directors and supervisors average 21+ years experience.
Ryan joined Watauga Group in May of 2014 and has more than 12-years of digital media and marketing experience. Ryan oversees our team of programmatic specialists, which includes managing all paid search, social and display platforms. He has helped our team grow into a Google Premier Partner, the highest level partnership possible with Google, as well as continue to stay on top of the latest trends and technology in the ever-changing digital space. He oversees programmatic strategy on all accounts at the agency which include travel, recruitment, healthcare, CPG and several others.
In addition to a PhD in Organizational Communication, Debra brings 30 years of media-planning experience. Debra has launched Internet Media Planning teams as well as managed campaigns for Mexico Tourism, Hilton Hotels, Waldorf-Astoria, Kawasaki Motorcycles and various political candidates.
Cyndy has a strong integrated media vision and brings 35 years of experience to the team. Before joining the Watauga team as our travel media expert, she led the paid media strategy, planning, and buying for Visit Orlando, where her campaigns achieved the highest U.S. awareness score in the client’s history.
Melonie joined Watauga Group in January 2017 after 17 years on the media and account service teams at Luckie & Company. She has a unique understanding of what clients need as she was once the client herself making her a key part our team.
Katrina Joined Watauga Group in 2005 from a direct response agency, also bringing her experience in automotive marketing and advertising media sales to the table. With this diverse background, she supervises current top accounts like Comcast, Department of Veteran Affairs, Emerald Coast CVB, BAE Systems, and Holiday Retirement.
LeEllen joined the team with 27 years of experience and takes pride in negotiating buys to deliver maximum added value for clients with a proven track record of securing premium placements at the most efficient cost. She has developed strategic and integrated plans across all media, including broadcast, digital, and print while skillfully navigating a constantly changing marketplace.
Kim has built her career for over 21 years starting at Western Media, then Thompson & Co, and found her way to Watauga in September 2010. Along the way, Kim has held a crucial role in the overall planning and success of companies like First Tennessee Bank, Home Depot, and Medical Hair Restoration.
Debbie began her career on the creative side, before transition to her media career and brings 15 years of experience to our team. Specializing in healthcare and education, oversees media research, planning and placements on behalf of many of our Orlando and Midwestern based clients.
Carolyn brings 34 years of experience to the team from Pivec Advertising where she bought TV and radio within 17 major markets including Philadelphia, Washington DC, Pittsburgh, Baltimore, and Richmond. She brings a unique blend of broadcast buying and strategic planning experience to the table and still buys some markets for her favorite clients.
Megan started with Watauga in 2017, joining us from the Luckie agency. But she hasn’t always been based in the south, she began her career in Baltimore for 9 years with a diverse client roster including Eaton Vehicle Group, the Wall Street Journal and Genesis Healthcare. Currently, she focuses on developing strategic cross-platform media programs with a specialty in digital.
Yadia’s brought her experience in entertainment and media from working NBC Universal Bravo, Oxygen, Style, & and Univision/ABC- joint venture to help spice up the Watauga Group’s recruitment efforts on behalf of companies like The Home Depot and T-Mobile. She merged her integrated traditional experience with digital through research and attending workshops on the latest emerging digital platforms.