Orlando

Atlanta

Charleston

Birmingham

What’s in a name?

Named for the Watauga River – from the heart of the South, Eastern Tennessee where folks honor traditional values, people know their neighbors, and a handshake is all the contract anybody needs.

pronounced ‘wo-taw-guh’

As we grow we need contracts and our client logos are more recognizable. But our name reminds us of our southern roots…to do smart work but stay humble while doing what we love, and serve our clients.

Our Team

Our directors and supervisors average 21+ years experience.

Chief Executive Officer

Leslie Osborne

Founder of Watauga Group, Leslie oversees all client and partner relationships. She began her media career at YPB&R where her passion for travel and tourism was discovered. Her experience over the years has led her to be one of our industry experts in the field, as well as expanding her expertise in industries such as Healthcare and Recruitment.

Chief Liaison Officer

Neil Romaine

With experience ranging from Senior Vice President & Media Director for 12-years to 10-years of direct response marketing while Director at Medical Hair Restoration, Neil exceeds expectations to achieve campaigns that are best of breed and deliver outstanding returns.

Chief Marketing Officer

Michelle Evans

Michelle has three decades of experience under her belt from managing multimillion dollar media budgets for The Home Depot and Nissan to working one on one to develop strategy and provide insight for Ruby Tuesday. She also formally led rebranding efforts of Georgia Tourism.

Chief Process Officer

Jenny Williams

Jenny keeps Watauga clients and partners up to speed on all things digital, breaking down platforms and processes so they are easy to understand. She has helped develop strategic media plans for clients across several industries, including Sports & Outdoors, Travel and Entertainment.

Chief Vision Officer

Charles Osborne

Charles drives the vision and growth of Watauga Group. Combining his many years of managerial experience in hospitality and restaurants with his degree in Electrical Engineering, Charles has the ability to see beyond today and focus on steps for tomorrow.

Director of Programmatic Media
Ryan joined Watauga Group in May of 2014 and has more than 12-years of digital media and marketing experience. Ryan oversees our team of programmatic specialists, which includes managing all Read More
Ryan PowersDirector of Programmatic Media

Ryan joined Watauga Group in May of 2014 and has more than 12-years of digital media and marketing experience. Ryan oversees our team of programmatic specialists, which includes managing all paid search, social and display platforms. He has helped our team grow into a Google Premier Partner, the highest level partnership possible with Google, as well as continue to stay on top of the latest trends and technology in the ever-changing digital space. He oversees programmatic strategy on all accounts at the agency which include travel, recruitment, healthcare, CPG and several others.

Digital Strategy Director
In addition to a PhD in Organizational Communication, Debra brings 30 years of media-planning experience. Debra has launched Internet Media Planning teams as well as managed campaigns for Mexico Tourism, Read More
Debra MarranoDigital Strategy Director

In addition to a PhD in Organizational Communication, Debra brings 30 years of media-planning experience. Debra has launched Internet Media Planning teams as well as managed campaigns for Mexico Tourism, Hilton Hotels, Waldorf-Astoria, Kawasaki Motorcycles and various political candidates.

Media Supervisor
Cyndy has a strong integrated media vision and brings 35 years of experience to the team. Before joining the Watauga team as our travel media expert, she led the paid Read More
Cyndy MurrietaMedia Supervisor

Cyndy has a strong integrated media vision and brings 35 years of experience to the team. Before joining the Watauga team as our travel media expert, she led the paid media strategy, planning, and buying for Visit Orlando, where her campaigns achieved the highest U.S. awareness score in the client’s history.

Media Director
Melonie joined Watauga Group in January 2017 after 17 years on the media and account service teams at Luckie & Company. She has a unique understanding of what clients need Read More
Melonie SturmMedia Director

Melonie joined Watauga Group in January 2017 after 17 years on the media and account service teams at Luckie & Company. She has a unique understanding of what clients need as she was once the client herself making her a key part our team.

Associate Media Director
Katrina Joined Watauga Group in 2005 from a direct response agency, also bringing her experience in automotive marketing and advertising media sales to the table. With this diverse background, she Read More
Katrina CulbersonAssociate Media Director

Katrina Joined Watauga Group in 2005 from a direct response agency, also bringing her experience in automotive marketing and advertising media sales to the table. With this diverse background, she supervises current top accounts like Comcast, Department of Veteran Affairs, Emerald Coast CVB, BAE Systems, and Holiday Retirement.

Media Buying Supervisor
LeEllen joined the team with 27 years of experience and takes pride in negotiating buys to deliver maximum added value for clients with a proven track record of securing premium Read More
LeEllen SmithMedia Buying Supervisor

LeEllen joined the team with 27 years of experience and takes pride in negotiating buys to deliver maximum added value for clients with a proven track record of securing premium placements at the most efficient cost. She has developed strategic and integrated plans across all media, including broadcast, digital, and print while skillfully navigating a constantly changing marketplace.

Media Supervisor
Kim has built her career for over 21 years starting at Western Media, then Thompson & Co, and found her way to Watauga in September 2010. Along the way, Kim Read More
Kim BurgettMedia Supervisor

Kim has built her career for over 21 years starting at Western Media, then Thompson & Co, and found her way to Watauga in September 2010. Along the way, Kim has held a crucial role in the overall planning and success of companies like First Tennessee Bank, Home Depot, and Medical Hair Restoration.

Media Supervisor
Debbie began her career on the creative side, before transition to her media career and brings 15 years of experience to our team. Specializing in healthcare and education, oversees media Read More
Debbie BookerMedia Supervisor

Debbie began her career on the creative side, before transition to her media career and brings 15 years of experience to our team. Specializing in healthcare and education, oversees media research, planning and placements on behalf of many of our Orlando and Midwestern based clients.

Media Supervisor
Carolyn brings 34 years of experience to the team from Pivec Advertising where she bought TV and radio within 17 major markets including Philadelphia, Washington DC, Pittsburgh, Baltimore, and Richmond. Read More
Carolyn MaillouxMedia Supervisor

Carolyn brings 34 years of experience to the team from Pivec Advertising where she bought TV and radio within 17 major markets including Philadelphia, Washington DC, Pittsburgh, Baltimore, and Richmond. She brings a unique blend of broadcast buying and strategic planning experience to the table and still buys some markets for her favorite clients.

Media Supervisor
Megan started with Watauga in 2017, joining us from the Luckie agency. But she hasn’t always been based in the south, she began her career in Baltimore for 9 years Read More
Megan DillionMedia Supervisor

Megan started with Watauga in 2017, joining us from the Luckie agency. But she hasn’t always been based in the south, she began her career in Baltimore for 9 years with a diverse client roster including Eaton Vehicle Group, the Wall Street Journal and Genesis Healthcare. Currently, she focuses on developing strategic cross-platform media programs with a specialty in digital.

Media Supervisor
Yadia’s brought her experience in entertainment and media from working NBC Universal Bravo, Oxygen, Style, & and Univision/ABC- joint venture to help spice up the Watauga Group’s recruitment efforts on Read More
Yadia SuarezMedia Supervisor

Yadia’s brought her experience in entertainment and media from working NBC Universal Bravo, Oxygen, Style, & and Univision/ABC- joint venture to help spice up the Watauga Group’s recruitment efforts on behalf of companies like The Home Depot and T-Mobile. She merged her integrated traditional experience with digital through research and attending workshops on the latest emerging digital platforms.

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