Work for Watauga

Watauga Group is seeking a Director of Business Development to take our agency’s new business efforts to the next level. This is a critical role responsible for leading our inbound and outbound new business program, developing and maintaining a robust sales pipeline, and successfully converting “right-fit” prospects into new clients. This position reports to the President and works closely with Watauga’s senior leadership team.   About Watauga Group Founded 19 years ago, Watauga Group is a fiercely independent media agency specializing in providing the Outdoor Recreation and Attractions industry with media strategy, planning, and buying services. Grounded in our deep understanding of recreation participants and their unique media behaviors, Watauga’s integrated media solutions drive increased sales and advertising ROI across today’s fragmented media landscape of Linear TV & OTT, Radio & Streaming Audio, Out-of-Home, Paid Search, Digital Display, Paid Social, Print, and more.   Who We Are Looking For You love selling marketing agency solutions (or similar professional services) and want to find the right home where you can fully maximize your business development career. With a true passion and interest in outdoor recreation or attractions, you enjoy working with companies that truly make life more enjoyable, rewarding, and healthy for millions of people every day. As a business development pro you have a relentless competitive nature and hunger to win, are highly collaborative, and an excellent storyteller capable of communicating value propositions in a way that wins business. Working in a fully remote environment, you must be highly self-driven and able to achieve business development goals with little direction. What You Will Do

• Lead and manage the agency’s new business efforts from start to finish, working closely with Watauga’s senior leadership to attract and win new “right-fit” clients for the agency.
• Develop a near-expert understanding of the Outdoor Recreation and Attractions industry, its trends, business challenges, and market leaders.
• Build a steady stream of new business opportunities by maintaining a daily discipline of outbound prospect outreach, follow-up on leads, and networking with industry decision makers and influencers.
• Qualify inbound requests and identify right-fit prospects for the agency by conducting detailed research on the company, its decision makers, and past marketing initiatives.
• Collaborate with agency leaders and SMEs to develop winning proposals and presentations.
• Guide and coordinate in-person and virtual pitches including presentations, timelines, checkpoints, pitch deliverables, and speaking roles.
• Solicit right-fit RFPs and create winning responses that are compelling, differentiated, and memorable.
• Develop and produce in-bound marketing content that creates agency authority and thought leadership within the industry.
• Build personal relationships with senior level decision makers, industry influencers, strategic partners, and other sources of leads and prospect referrals.
• Attend and represent the agency at industry trade shows, events, and meetings.

Your Qualifications 

• 5+ years of successful, demonstrated experience leading new business in a marketing agency or similar professional services environment. Advertising and paid media experience is a plus.
• A personal passion and interest in outdoor activities, recreation, adventure travel, or enjoying attractions.
• Expertise in consultative selling, inbound marketing, and building knowledge-based trust.
• Proficient at researching and uncovering prospects’ business/marketing challenges and translating those into selling efforts.
• A winning storyteller with superior written, presentation, and communication skills.
• Impeccable attention to detail and follow through.
• Highly curious, asks great questions, and listens intently.
• Ability to think on your feet and quickly adapt to changing requirements and needs.
• A growth mindset with an innate bias for making things happen without waiting for direction or answers that may not exist.
• A determined, self-starter who can deliver sales results independently using superior organizational, project management and problem-solving skills.

Compensation & Benefits:

• Salary. Based on experience level and prior demonstrated sales results.
• Bonus. Commission bonus on new business courted and closed.
• Meeting Incentives. Bonus incentives for targeted prospect meetings secured.
• Remote Work. Ability to work from home as an active and fully-engaged member of the team.
• Flexible PTO. Take personal time off when and how long you need it to recharge and refresh.
• Paid Holidays. New Year's Day, Memorial Day, Independence Day, Labor Day, Veteran's Day, Thanksgiving, and Christmas
• Health Insurance. We offer 3 levels of medical insurance, including an HSA-eligible plan, and subsidize your monthly premium.
• Life & Disability Insurance. Watauga Group pays 100% of the premiums.
• 401K Benefits. We match 100% up to 3% employee contribution, and an additional 50% match up to 5%.
• Recreation Rebate. Receive a $250 annual rebate for recreational activities, accessories, or experiences.
• Tuition Reimbursement. Up to $5,250 per year for tuition and fees.

WHY JOIN US? Come be a part of an established and growing omnichannel media agency! The Media Finance Specialist role is a valuable part of our team, acting as a liaison between Media Operations and Finance teams, and the right candidate will have huge room for growth and promotion. As an agency, Watauga Group boasts many generous benefits such as:

• Flexible Hybrid Schedule
• Flexible Paid Time Off (AKA “Unlimited” PTO)
• Monthly & Quarterly AGI Bonus Opportunities
• Tuition Reimbursement
• Paid Parental Leave
• Medical, Dental, Vision, & Life Insurance
• Health Savings Account
• 401K Match

Responsibilities:

• Support the Planning Team by using planning tools including MRI, SQAD, Media Audit, and SRDS
• Oversee plan and budget data execution in the form of contract execution and insertion orders
• Manage plan changes and the timely communication of changes to Implementation Teams and 3rd party media vendors
• Provide strategic recommendations based on analysis of client KPIs (POVs)
• Work in tandem with Supervisor to prepare channel neutral media plans, including but not limited to, television, radio, print, OOH, digital and events
• Develop recommendations on target audience and geography analysis, budget allocation across channels, scheduling, support levels and reporting
• Develop and review RFPs
• Assist in the development of plan metrics, analysis and other KPI related reports
• Partner with Implementation Teams to ensure deliverables align with plan strategies, ensure timelines are met and programs/results are presented holistically to the end user
• Assist with the client billing process
• Attend meetings with customers, departmental meetings, training sessions and brainstorming sessions as directed

EDUCATION/EXPERIENCE:

• Bachelor’s Degree in Advertising, Marketing, or a related field
• Minimum 2 years of experience working in an agency or related industry

PHYSICAL REQUIREMENTS:

• Able to lift and carry 20 pounds
• Able to sit for prolonged periods of time at a workstation

Founded in 2004, Watauga Group is an independent, omnichannel media agency with offices in Orlando, Atlanta, and Birmingham. Watauga Group transforms conventional “one-size fits all” media strategies delivering subpar performance and ROAS into market-driven and media-agnostic solutions necessary to succeed in today’s complex world of new media channels, audience segments, and market variations. Watauga Group uniquely combines comprehensive media expertise and capabilities in TV, Radio, Print, Outdoor, Digital Display, Paid Search, Paid Social, OTT/CTV, and Programmatic – framed by intelligent insights and data using MRI, Nielsen, Comscore, Scarborough, Kantar, and more. A WBENC certified women-owned business, Watauga Group serves clients in the Outdoor & Recreation, Travel & Tourism, CPG, Retail, and B2B industries among others. PRIMARY DUTIES:

• Support a media planning and buying team for advertising/media placement across all channels: Digital, Paid Social Media, Television, Radio, Out of Home, Print
• Assist with the creation and preparation of client presentations
• Coordinate the activation and management of media plans for multiple clients and campaign initiatives; this includes working directly with vendor partners, creative agency partners, internal project management tasks, trafficking creative materials
• Responsible for record keeping, including but not limited to: media insertion orders, vendor invoices, budget authorizations, performance reports, maintaining detailed media flowcharts
• Ensure client, vendor, and agency deadlines are met in a timely manner
• Support the development of media recommendations by using research tools including, but not limited to: MRI-Simmons, Kantar, Nielsen Prime Lingo

QUALIFICATIONS/KEYS TO SUCCESS:

• Proficient with Microsoft Office (Word, Outlook, Excel, PowerPoint)
• Ability to multi-task, prioritize your workload, and be highly responsive to internal and external points of contact
• High attention to detail - from your daily email correspondence to client-facing documents
• Critical thinking skills and the ability to problem-solve
• A passion for client service and account management
• Ability to work as a team, collaborate, and work successfully with different personalities
• Innovation and creative thinking, bringing new ideas and processes to the table
• Eagerness to learn and grow
• Satisfactory background check

EDUCATION/EXPERIENCE:

• Bachelor’s Degree in Advertising, Marketing or a related field
• Minimum 1 year of administrative experience

PRIMARY DUTIES:

• Working in and expanding knowledge across all forms of paid digital media including Programmatic, Paid Search, Social, Display, Video, Native, etc.
• Assists in the execution, optimization, and reporting of campaigns
• Assists in developing marketing strategies across all digital media channels
• Monitor campaign performance to ensure pacing, budget allocation and KPI goals are being met
• Analyze platform data and analytics metrics to assist in providing feedback to the Digital Analyst/Planner
• Process platform spend levels in billing system to reconcile planned budgets/vendor bills
• Stay current with new advances and opportunities in the digital marketing landscape

QUALIFICATIONS/COMPETENCIES:

• Satisfactory background check
• Proficient with Microsoft Office (Word, Outlook, Excel, PowerPoint)
• Google AdWords/Analytics Certification - Preferred – Certifications to be completed within 90 days of hire
• Analytical/Strategic Thinking
• Client Service and Focus
• Communication – Written, Oral, Public Speaking and Presenting
• Creative Thinking
• Decision Making/Decisiveness
• Engagement
• Learning Support and Continuous Learning
• Planning and Organizing
• Problem Solving
• Teamwork/Cooperation/Working with Others

EDUCATION/EXPERIENCE:

• Bachelor’s Degree in Advertising or Marketing or a related field
• Minimum 1 year of experience in the industry or a related industry
• Minimum 1 year of experience with Paid Social Platform experience – Facebook, Instagram, LinkedIn, or Twitter

The ideal candidate will be responsible for client relationship building and nurturing, project management, team coaching, and project budgeting. Your strategic thinking, initiative, and leadership skills will help you succeed in this role. WHY JOIN US? Come be a part of an established and growing omnichannel media agency! This Media Account Supervisor role is a valuable part of our Client Services Team and the right candidate will have huge room for growth and promotion. As an agency, Watauga Group boasts many generous benefits such as

• 100% Remote Work Opportunity
• Flexible Paid Time Off
• Monthly & Quarterly AGI Bonus Opportunities
• Tuition Reimbursement
• Paid Parental Leave
• Medical, Dental, Vision, & Life Insurance
• Health Savings Account
• 401K Match

PRIMARY DUTIES:

• Serve as the day-to-day contact for the client, building a relationship of trust and respect
• Ensure client success by leading the team to meet client daily/weekly/monthly performance objectives to retain and grow the account.
• Provide strategic planning support across all media channels under guidance of Media Director.
• Oversee the media plan & budget, adjusting for changes throughout the year
• Oversee accuracy of billing and budget managed by Account Manager and Media Buyers.
• Use creativity and innovation to meet customer needs, objectives and expectations
• Offer strategic and tactical guidance on media best practices to the client.
• Evaluate workflow processes on a regular basis to ensure consistency and identify gaps. Recommend improvements as needed.
• Train, develop and mentor junior staff members.
• Oversee the buying & execution teams to ensure deliverables align with plan strategies, ensure timelines are met and programs/results are presented holistically to the end user.

Qualifications

• Bachelor's Degree or equivalent experience
• 4 - 6 years' of work-related experience
• Media / Advertising Agency experience a must
• Strong written and verbal skills

WHY JOIN US? Come be a part of an established and growing omnichannel media agency! The Digital Media Manager role is a valuable part of our Digital Services team and the right candidate will have huge room for growth and promotion. As an agency, Watauga Group boasts many generous benefits such as:

• 100% Remote Work Opportunity
• Flexible Paid Time Off (AKA "Unlimited" PTO)
• Monthly & Quarterly AGI Bonus Opportunities
• Tuition Reimbursement
• Paid Parental Leave
• Medical, Dental, Vision, & Life Insurance
• Health Savings Account
• 401K Match

PRIMARY DUTIES:

• Help manage multiple clients with strategy, implementation, measurement & tracking, optimization, and reporting of paid media campaigns across multiple platforms such as search, social, and demand side
• Maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Provide relevant text ad copy & extension suggestions
• Mentor and train associate/digital analysts on strategy, implementation, measurement & tracking, optimization, and reporting
• Be involved with new business opportunities related to research, strategy, and presentation
• Work with the operations data team to create and develop client dashboards/reports based on objectives and key performance indicators
• Independently seek out digital marketing industry news and platform updates/changes to share back information to internal and external teams
• Help establish and maintain scalable processes to ensure best practices are engaged for campaign setup and management
• Be a team player that is willing to help with agency communication, digital marketing knowledge, and solve problems as they arise

QUALIFICATIONS/COMPETENCIES:

• Satisfactory background check
• Proficient with Microsoft Office (Word, Outlook, Excel)
• Analytical/Strategic Thinking
• Client Service/Focus
• Communication/Written/Oral/Public Speaking/Presenting
• Creative Thinking
• Decision Making/Decisiveness
• Engagement
• Learning Support/Continuous Learning
• Planning/Organizing
• Problem Solving
• Teamwork/Cooperation/Working with Others

EDUCATION/ EXPERIENCE:

• Bachelor’s Degree in Advertising, Marketing, or a related field
• Minimum 2 years of industry experience
• Minimum 2 years of experience managing paid advertising – Google Ads, Facebook Ads Manager, Digital & Video 360, The Trade Desk, or similar platforms
• Google Ads, Analytics, Facebook Blueprint, DV 360 or TTD - Preferred