Careers at Watauga

Watauga group is seeking an ambitious, highly motivated Client Services Director with significant agency experience and expertise across multiple marketing disciplines. Most importantly this person must excel at delivering outstanding client service and effective business-driven marketing strategies for outdoor industry brands. The Client Services Director should also have proven business development experience winning new opportunities for integrated marketing solutions. This person must excel at fostering collaboration within a team while working towards achieving performance objectives for both agency and clients. Watauga Group is a fully remote environment, so this person must be highly self-driven and able to achieve client and agency growth goals with little direction. The Client Servicer Director reports to the SVP, Managing Director and works closely with Watauga’s senior leadership team.

What You Will Do

• Act as your client’s primary contact and point of accountability, leading a cross-agency Watauga team to deliver outstanding client service and unmatched marketing solutions. Negotiate fees, contracts, and manage client budgets, and scopes of work.
• Lead new business opportunities in the outdoor industry category, collaborating with agency leaders and SMEs to develop and present winning ideas and proposals based on research and strategic insights.
• Navigate difficult conversations with tact and professionalism, resolving challenges between teams both internally and externally with clients.
• Interpret marketing KPIs and provide strategic insights, analyzing data to identify new opportunities for marketing optimization and client success (sales, market share, etc.).
• Manage achievement of agency’s financial metrics including Client AGI, service line revenue, profitability, YOY growth, team utilization, etc.
• Stay updated on marketing trends, tools, and technology, leveraging industry and market knowledge to inform client strategies.
• Attend and represent Watauga Group at key industry events and conferences.
• Achieve client satisfaction as measured by retention, organic growth, survey results, etc.
• Foster and maintain camaraderie and a culture of teamwork within your assigned team members.

Your Qualifications

• 5-7 years of marketing agency experience successfully leading and growing clients. Marketing and/or agency experience with outdoor related brands is mandatory.
• Expertise in creating and delivering integrated, multidiscipline marketing solutions such as traditional and digital advertising, public relations and influencer marketing, social media, SEO and content marketing.
• Successful experience nurturing, pitching, and winning new business opportunities, preferably in the outdoor category.
• A personal passion and interest in outdoor activities, recreation, adventure travel, etc.
• Ability to develop senior client relationships, understand their business issues and challenges, and develop a successful ongoing partnership.
• Superior communication skills both written and presentation, both in person and via technology platforms (Teams, Zoom, Webex, etc.)
• Highly curious, asks great questions, and listens intently.
• A growth mindset with an innate bias for making things happen without waiting for direction or answers that may not exist.
• Bachelor’s degree in Marketing, Communications, or related field.

Compensation & Benefits:

• Salary+Bonus. Based on experience level and history of successful client engagements.
• Remote Work. Ability to work from home as an active and fully engaged member of the team.
• Flexible PTO. Take personal time off when and how long you need it to recharge and refresh.
• Paid Holidays. New Year’s Day, Memorial Day, Independence Day, Labor Day, Veteran’s Day, Thanksgiving, and Christmas
• Health Insurance. We offer 3 levels of medical insurance, including an HSA-eligible plan, and subsidize your monthly premium.
• Life & Disability Insurance. Watauga Group pays 100% of the premiums.
• 401K Benefits. We match 100% up to 3% employee contribution, and an additional 50% match up to 5%.
• Recreation Rebate. Receive a $250 annual rebate for recreational activities, accessories, or experiences.
• Anniversary Awards. Receive paid trips and cash awards on your 3, 5, and 10 year anniversaries.
• Tuition Reimbursement. Up to $5,250 per year for tuition and fee

Watauga Group is seeking a Digital Media Manager who has a strong background in paid digital media with an emphasis on Paid Search. This role will be responsible for executing & managing performance driven campaign activation, analysis, optimization, and reporting. This is a client facing role working with both the client(s) and internal account teams. This position reports to the Associate Director of Digital Media Services.

Who We Are Looking For

You are an accomplished paid digital media manager, possessing hands-on expertise in one or more of the following channels: Search, Social, and Programmatic. You have an inquisitive and analytical mindset that powers you to comprehend campaign performance at a deep level, enabling the development of advanced strategies and results. Thriving in a completely remote setting, your self-motivation shines through, allowing you to adeptly juggle tasks and independently manage daily priorities. You also have a true passion and interest in outdoor recreation and working with companies that truly make life more enjoyable, rewarding, and healthy for millions of people every day.

What You Will Do

• Assist managing multiple clients with activation, management, analysis, optimization, and reporting for paid digital media campaigns across multiple platforms (Search, Social, and Programmatic)
• Maintain and optimize campaign performance at each applicable level (channel, tactic, audience, ad) based on client objective
• Conduct A/B testing and experiments to improve performance and overall campaign effectiveness
• Support and mentor coordinator and associate level digital team members with activation, management, optimization, tracking, and reporting
• Provide and present regular reports and performance insights to clients, highlighting key metrics, trends, and recommendations for improvement
• Collaborate with the Data Team to develop and monitor client reporting and dashboards
• Collaborate with cross-functional teams including Strategy and Media to bring a holistic approach to client management with strategy, planning, and optimization
• Assist with the billing process related to client digital media platform invoicing and reconciliation
• Assist with developing compelling ad copy, headlines, and extensions that align with client objectives and resonate with target audiences
• Independently seek out digital marketing industry news and platform updates with emphasis on sharing updates internally and externally
• Be a team player that is eager to collaborate, share knowledge, and solve challenges

Your Qualifications

• 2+ years of successful, demonstrated experience executing and managing paid digital media campaigns across Search, Social, and Programmatic platforms
• Minimum of 1-year hands-on experience with any of the following platforms. Certifications are a plus.
  • Google Ads (Search, Display, YouTube, Discovery, Performance Max)
  • Facebook Business/Ads Manager
  • Paid Social – TikTok, LinkedIn, Pinterest, Snapchat, Reddit
  • The Trade Desk DSP
  • Display & Video 360 DSP
  • Campaign Manager 360 Ad Server
  • Google Analytics / GA4
  • Google Tag Manager
• Pixel, Measurement, and Tracking experience is a plus
• Prior agency experience is a plus
• Strong analytical acumen to evaluate effectiveness of digital campaigns
• Strong written, presentation, and communication skills
• Impeccable attention to detail and follow through
• Highly curious, asks great questions, and listens intently
• Ability to think on your feet and quickly adapt to changing requirements and needs
• A determined, self-starter who can deliver results independently using superior organizational, project management and problem-solving skills
• A personal passion and interest in outdoor activities, recreation, adventure travel, or enjoying attractions

Compensation & Benefits:

• Remote Work. Ability to work from home as an active and fully engaged member of the team.
• Flexible PTO. Take personal time off when and how long you need it to recharge and refresh.
• Paid Holidays. New Year’s Day, Memorial Day, Independence Day, Labor Day, Veteran’s Day, Thanksgiving, and Christmas
• Health Insurance. We offer 3 levels of medical insurance, including an HSA-eligible plan, and subsidize your monthly premium.
• Life & Disability Insurance. Watauga Group pays 100% of the premiums.
• 401K Benefits. We match 100% up to 3% employee contribution, and an additional 50% match up to 5%.
• Recreation Rebate. Receive a $250 annual rebate for recreational activities, accessories, or experiences.
• Tuition Reimbursement. Up to $5,250 per year for tuition and fees.

Watauga Group is seeking a Senior Digital Media Manager who has a proficient background in paid digital media. This role will be responsible for leading & managing performance driven campaign strategy, activation, management, analysis, optimization, measurement, tracking, and reporting. This is a client facing role working with both the client(s) and internal account teams. This position reports to the Associate Director of Digital Media Services .

Who We Are Looking For

You are a seasoned senior paid digital media manager, possessing direct hands-on expertise in the following channels: Search, Social, and Programmatic. You have an inquisitive and analytical mindset that powers you to comprehend campaign performance at a deep level, enabling the development of advanced strategies and results. Thriving in a completely remote setting, your self-motivation shines through, allowing you to adeptly juggle tasks and independently manage daily priorities. You also have a true passion and interest in outdoor recreation and working with companies that truly make life more enjoyable, rewarding, and healthy for millions of people every day.

What You Will Do

• Assist leading multiple clients with strategy, activation, management, analysis, optimization, measurement, tracking, and reporting for paid digital media campaigns across multiple platforms (Search, Social, and Programmatic)
• Maintain and optimize campaign performance at each applicable level (channel, tactic, audience, ad) based on client objective
• Conduct A/B testing and experiments to improve performance and overall campaign effectiveness
• Support and mentor junior level digital team members with strategy, activation, management, optimization, tracking, and reporting
• Provide and present regular reports and performance insights to clients, highlighting key metrics, trends, and recommendations for improvement
• Collaborate with the Data Team to develop and monitor client reporting and dashboards
• Collaborate with cross-functional teams including Strategy and Media to bring a holistic approach to client management with strategy, planning, and optimization
• Assist with the billing process related to client digital media platform invoicing and reconciliation
• Assist with developing compelling ad copy, headlines, and extensions that align with client objectives and resonate with target audiences
• Independently seek out digital marketing industry news and platform updates with emphasis on sharing updates internally and externally
• Be a team player that is eager to collaborate, share knowledge, and solve challenges

Your Qualifications

• 3 – 5 years of successful, demonstrated experience leading and managing paid digital media campaigns across Search, Social, and Programmatic platforms
• Minimum of 2 years hands-on experience with any of the following platforms:
  • Google Ads (Search, Display, YouTube, Discovery, Performance Max)
  • Meta Business Ads Manager
  • Paid Social – TikTok, LinkedIn, Pinterest, Snapchat, Reddit
  • The Trade Desk DSP
  • Display & Video 360 DSP
  • Campaign Manager 360 Ad Server
  • Google Analytics / GA4
  • Google Tag Manager
• Up to date platform certifications are required (Google Ads, Meta Blueprint, Edge Academy or similar)
• Pixel, Measurement, and Tracking experience is required
• Prior media agency experience is a plus
• Strong analytical acumen to evaluate effectiveness of digital campaigns
• Strong written, presentation, and communication skills
• Impeccable attention to detail and follow through
• Highly curious, asks great questions, and listens intently
• Ability to think on your feet and quickly adapt to changing requirements and needs
• A determined, self-starter who can deliver results independently using superior organizational, project management and problem-solving skills
• A personal passion and interest in outdoor activities, recreation, adventure travel, or enjoying attractions

Compensation & Benefits:

• Remote Work. Ability to work from home as an active and fully engaged member of the team.
• Flexible PTO. Take personal time off when and how long you need it to recharge and refresh.
• Paid Holidays. New Year’s Day, Memorial Day, Independence Day, Labor Day, Veteran’s Day, Thanksgiving, and Christmas
• Health Insurance. We offer 3 levels of medical insurance, including an HSA-eligible plan, and subsidize your monthly premium.
• Life & Disability Insurance. Watauga Group pays 100% of the premiums.
• 401K Benefits. We match 100% up to 3% employee contribution, and an additional 50% match up to 5%.
• Recreation Rebate. Receive a $250 annual rebate for recreational activities, accessories, or experiences.
• Tuition Reimbursement. Up to $5,250 per year for tuition and fees.