Named for the Watauga River – from the heart of the South, Eastern Tennessee where folks honor traditional values, people know their neighbors, and a handshake is all the contract anybody needs.
As we have grown, our client logos have become more recognizable. But our name still reminds us of our southern roots…to do smart work but stay humble while doing what we love, and serve our clients.

Our directors and supervisors average 21+ years experience.

Chief Executive Officer
Leslie Osborne


Chief Liaison Officer
Neil Romaine


Chief Marketing Officer
Michelle Evans


Chief Process Officer
Jenny Williams


Media Director
Melonie Sturm

Melonie has a unique understanding of what clients need as she was once the client herself. She joined the Watauga Group in January 2017 after 17 years on the media and account service teams at Luckie. Prior to agency life, she spent several years working in the marketing and advertising departments of Alabama Power Company.

Director of Programmatic Media
Ryan Powers

Ryan joined Watauga Group in May of 2014 and has more than 12-years of digital media and marketing experience. Ryan oversees our team of programmatic specialists, which includes managing all paid search, social and display platforms. He has helped our team grow into a Google Premier Partner, as well as continue to stay on top of the latest trends and technology in the ever-changing digital space.
If you are looking for an independent media agency, Watauga Group is here for you. Reach out to us via phone, email, LinkedIn, or any of our social channels. We are here for you.