Watauga Group - Home


Watauga Group’s latest insights, perspectives, and research
for Attractions, Destinations, and Outdoor Brands.

2024 Outdoor Customer Growth Report

Empower outdoor brands to effectively navigate today’s dynamic customer landscape and maximize sales and marketing ROI.

Creative Comes Second

Learn how to maximum customer reach and relevance with tighter alignment between your creative development and media investments.

2024 Attraction
Visitor Report

Empowering theme parks, zoos, aquariums, water parks, museums, and family entertainment centers to effectively navigate today’s consumer landscape.

Refocus Your
Customer Lens

Outdoor recreation brands must redesign their marketing and advertising strategies to focus on new, more diverse, and faster-growing segments of consumers.

See directory for additional
Industry Resources