Watauga Group - Home


Watauga maximizes brand awareness and sales throughout your customers’ media touchpoints.

Omnichannel Media Capabilities

Whether traditional or digital, direct or programmatic, open or walled garden, Watauga’s powerful combination of paid media expertise, advanced tools, and data-driven insights enable outdoor & recreation brands to maximize results across every media channel.

tv icon

Traditional TV & OTT

Watauga’s unified video advertising solutions unites brands with consumers across the convergence of Linear TV, OTT, and Digital Video formats.

radio and streaming icon

Radio & Streaming Audio

Combining the best of both broadcast radio and digital streaming, Watauga’s integrated audio solutions lift overall advertising performance.
screens icon

Digital Display

Be it direct or programmatic, open or walled garden, Watauga has the expertise and tools to maximize digital display results.
papers icon


Readers of newspapers, magazines, and other printed content play an integral role in Watauga’s omnichannel solutions.

another icon


Watauga reaches consumers on the move via billboards, digital displays, transit, auto-wraps, and other out-of-home formats.

search icon

Search Engine Marketing

Watauga employs sophisticated SEM strategies to drive bottom-funnel conversions on Google, Bing, and Yahoo search engines.

messaging icon

Paid Social

With Facebook, Instagram, TikTok, Twitter, Snapchat, and beyond — Watauga taps social media’s powerful advertising and customer-generation capabilities.

social icon


Watauga amplifies customer connections with sponsorships at renown sports, entertainment, and experiential events.

graph icon

Data & Reporting

Watauga’s in-house APIs, data warehouse, and advanced visualization tools provide near-real-time visibility into cross-channel media performance.

Our Tools & Systems

Watauga’s in-house tech-stack uses the advertising industry’s latest tools, systems, and technologies.

See Our Work

campers inn logo

Campers Inn

139% increase in store visits

dollywood logo


300% increase on ROAS

atlantic luggage legal land combined log

Atlantic Luggage & Legoland

1000s of new leads at 80% lower CPL

creative comes second - mock

Creative Comes Second

Learn how to maximum customer reach and relevance with tighter alignment between your creative development and media investments