by Amanda Thiel | Dec 12, 2018 | Uncategorized
With millions of hours of TV content available at any time, consumers are no longer interested in paying for programming they don’t watch. In fact, over 54% of the US population are cord- cutters, cord-nevers, orcord-trimmers. With the rise of OTT (over the top)...
by Amanda Thiel | Oct 5, 2018 | advertising, Out of home
As planning season for many clients and agencies is well under-way, the chatter of the “perfect media mix” overtakes most strategy meetings. But what pieces are decisively interlocked to create this complex puzzle that is the media plan? Television for the broad reach...
by Amanda Thiel | Sep 5, 2018 | Uncategorized
With the rise of U.S. internet users paying for ad blockers – currently at 26% and projected to grow to 30% in 2018, the impact to advertising could be jarring; Juniper Research predicted ad-blocking could cost publishers $27 billion in lost ad revenue by 2020...
by Amanda Thiel | Aug 30, 2018 | Uncategorized
While Snapchat may not be the right audience for every advertiser they are taking big steps to help more brands and advertisers find value with reaching their audience when it comes to advertising. To do so, SnapChat is implementing the Private Market Place. The...
by Amanda Thiel | Jul 25, 2018 | Uncategorized
In the evolving world of streaming video, many acronyms are currently in use. OTT (Over The Top), CTV, Cross Platform Streaming Video, and Extension of TV are all terms applying to any tv that is not being viewed via cable or broadcast. 78% of all US Households are...
by Amanda Thiel | May 18, 2018 | Televison
The network television’s upfront presentation took place in New York this week, bringing out each network’s stars (Jimmy Kimmel, James Corden, Jared Leto, JLo) in their presentations to lend excitement to the fall lineup announcements. Millions of TV ad dollars are...
by Amanda Thiel | Apr 30, 2018 | advertising, Internet, Social Media
Snapchat continues to make changes to the platform attempting to appeal to both users and advertisers. Q4 2017 saw a spike in daily active users that excited a lot of people as it was the largest quarterly growth since Q3 2016. In the past, advertisers have found it...
by Amanda Thiel | Apr 6, 2018 | Internet, Social Media
Facebook has provided an update on the removal of third-party data from its platform that we wanted to share. We know the details of this change can be confusing so as our team becomes educated on this update, we wanted you to be as well! We have broken down what we...
by Amanda Thiel | Mar 20, 2018 | Social Media
Changes have been made: LinkedIn has recently changed the way impressions are measured. Previously, LinkedIn was mysterious in exactly how impressions were measured. Standards only stated that if the ad was in view of a user an impression was counted. As of March...
by Amanda Thiel | Mar 6, 2018 | Televison
Award Shows’ Fall From Glory While Jimmy Kimmel, in his second outing as host, received generally good reviews, the 90th Oscars telecast hit a 9-year low. But it’s not just the Oscars’ audience that is shrinking; award shows, as a group, are showing a decline in...
