by Watauga Group | Nov 22, 2019 | Media Planning, Televison, Video
Advanced TV is an umbrella term that refers to television advertising that evolves beyond the traditional, linear TV delivery models. Aligning data with television uses technology to make linear television more of a precision tool for audience targeting, much like...
by Watauga Group | Sep 23, 2019 | Televison, Uncategorized
Fall is Right Around the Corner – 2019-2020 TV Season Fall is right around the corner and so is the 2019-20 TV Season. Although the much-publicized Dancing with the Stars premiered last Monday, the majority of the premieres are this week, and old favorites will...
by Josh Cohen | May 28, 2019 | Digital Marketing, Media Planning, Media Strategy
Comcast’s NBCUniversal recently announced that it will be breaking away from Hulu to start its own video streaming service – set to launch in 2020. This move, along with AT&T’s WarnerMedia plans to do the same, now gives Disney full operational control of Hulu....
by Watauga Group | Mar 7, 2019 | Digital Marketing
Did you know Reddit is the 4th most visited website in the U.S. and 6th in the world!? With over 542 million monthly visitors we wanted our digital analysts to shed some light onto the rising boom in this platform. An Overview of Reddit: “The Front Page of the...
by Watauga Group | Dec 12, 2018 | Televison, Video
With millions of hours of TV content available at any time, consumers are no longer interested in paying for programming they don’t watch. In fact, over 54% of the US population are cord- cutters, cord-nevers, orcord-trimmers. With the rise of OTT (over the top)...
by Watauga Group | Oct 5, 2018 | Out of home
As planning season for many clients and agencies is well under-way, the chatter of the “perfect media mix” overtakes most strategy meetings. But what pieces are decisively interlocked to create this complex puzzle that is the media plan? Television for the broad reach...
by Watauga Group | Sep 5, 2018 | Digital Marketing
With the rise of U.S. internet users paying for ad blockers – currently at 26% and projected to grow to 30% in 2018, the impact to advertising could be jarring; Juniper Research predicted ad-blocking could cost publishers $27 billion in lost ad revenue by...
by Watauga Group | Aug 30, 2018 | Social Media Marketing
While Snapchat may not be the right audience for every advertiser they are taking big steps to help more brands and advertisers find value with reaching their audience when it comes to advertising. To do so, SnapChat is implementing the Private Market Place. The...
by Watauga Group | Jul 25, 2018 | Televison, Video
In the evolving world of streaming video, many acronyms are currently in use. OTT (Over The Top), CTV, Cross Platform Streaming Video, and Extension of TV are all terms applying to any tv that is not being viewed via cable or broadcast. 78% of all US Households are...
by Watauga Group | May 18, 2018 | Televison
The network television’s upfront presentation took place in New York this week, bringing out each network’s stars (Jimmy Kimmel, James Corden, Jared Leto, JLo) in their presentations to lend excitement to the fall lineup announcements. Millions of TV ad dollars are...
