Invest Puerto Rico’s Car Wrap Swarm

Invest Puerto Rico’s Car Wrap Swarm

Watauga is thrilled to have recently worked with Invest Puerto Rico on maximizing their exposure at this year’s BIO International Convention in San Diego with over 10,000 attendees from the biotechnology and pharmaceutical industries. Wanting to create a powerful...

Atlanta Botanical Garden’s Origami in the Garden

Atlanta Botanical Garden’s Origami in the Garden

Watauga recently worked with Atlanta Botanical Garden on their new summer event, Origami in the Garden, and the development and placement of a huge wall mural in the center of the Midtown Arts District at Colony Square. This eye-catching mural showcased local Atlanta...

6 Smart Business Reasons to Work with a WBENC Certified Agency

6 Smart Business Reasons to Work with a WBENC Certified Agency

6 Smart Business Reasons to Work with a WBENC Certified Agency Amazon, Microsoft, and Target are among some of the well-known corporations mandating diversity in their business partners and employees alike. Of course, there are socially responsible reasons for doing...

WBENC Certified

WBENC Certified

PRESS RELEASE: Watauga Group, a media buying and planning agency offering omnichannel media expertise with leading-edge research capabilities, was recently certified as a Women's Business Enterprise by the Women's Business Enterprise National Council (WBENC). Leslie...

Sinclair Ransomware Attack

Sinclair Ransomware Attack

The value of the global entertainment and media market continues to grow, and with a projected revenue of $2.1 trillion in 2021, it is no surprise that businesses from newspaper publishers to television broadcasters are falling victim to ransomware attacks. Sinclair...

Will more consumers at home improve Superbowl ratings?

Will more consumers at home improve Superbowl ratings?

With more consumers spending more time at home amid winter storms and Corona quarantines, the NFL hopes to see a reverse in declining ratings.  As statisticians, we think even the changes in the world due to Covid won’t be enough to drive major gains in SuperBowl...

Post-Turkey Coma TV Line-up AND GIVEAWAY!

Post-Turkey Coma TV Line-up AND GIVEAWAY!

  As everyone plans more intimate Holiday celebrations, we expect more people will be spending time in front of their televisions. This year is going to look a little different than past years with modified football schedules, a new approach to the Annual...

Watauga Group now the largest agency in Central Florida

Watauga Group now the largest agency in Central Florida

Each year, the Orlando Business Journal compiles a list of advertising agencies and digital firms in the Central Florida Area and ranks based on billings. In 2019, Watauga Group ranked FIRST in capitalized billings, a huge feat for an agency that specializes in only...

Effects of Stay-at-Home Orders on Digital Usage and TV Programming

Effects of Stay-at-Home Orders on Digital Usage and TV Programming

With two-thirds of the country’s population now under stay-at-home orders (excluding essential workers) and the federal level extension to follow strict social distancing guidelines through April 30, we are starting to see a clearer picture of the impacts this new normal is having on digital media consumption as well as TV programming in the U.S.

COVID-19 Media Impacts – How is the industry doing?

COVID-19 Media Impacts – How is the industry doing?

In an effort to slow COVID-19’s spread across the United States, people are practicing social distancing and self-quarantining. As more individuals are staying home, the media industry is witnessing unprecedented changes across platforms, including changes in...

Are Zero Click Searches Hurting Your Traffic?

Are Zero Click Searches Hurting Your Traffic?

Have you been paying attention to the SERP’s lately?  What is a SERP?  SERP stands for “Search Engine Results Page”.  This is the page displayed by a search engine in response to a query.  Try typing the question into Google.  This is what you will see… Where are the...