by Michelle Evans | May 14, 2020 | Media Planning
Consumer boredom is driving changes in media habits. TV and video streaming declines Total hours of TV viewing surged when shelter in place orders took effect. But the average number of hours households watching television is now dipping in most markets. Since we saw...
by Jennifer Stucky | Apr 3, 2020 | Televison, Video
With two-thirds of the country’s population now under stay-at-home orders (excluding essential workers) and the federal level extension to follow strict social distancing guidelines through April 30, we are starting to see a clearer picture of the impacts this new...
by Michelle Evans | Mar 20, 2020 | Televison, Video
In an effort to slow COVID-19’s spread across the United States, people are practicing social distancing and self-quarantining. As more individuals are staying home, the media industry is witnessing unprecedented changes across platforms, including changes in...
by Watauga Group | Mar 13, 2020 | Analytics, Media Research, Social Media Marketing, Televison
All the focus on the COVID-19 outbreak in the United States has created a visible change in the media landscape. The Watauga team has evaluated clear trends across media types to help you make decisions regarding your advertising spend. TV Viewership is Rising...
by Watauga Group | Feb 11, 2020 | Search Engine Marketing
Have you been paying attention to the SERP’s lately? What is a SERP? SERP stands for “Search Engine Results Page”. This is the page displayed by a search engine in response to a query. Try typing the question into Google. This is what you will see… Where are the...
by Watauga Group | Nov 22, 2019 | Televison, Video
Advanced TV is an umbrella term that refers to television advertising that evolves beyond the traditional, linear TV delivery models. Aligning data with television uses technology to make linear television more of a precision tool for audience targeting, much like...
by Watauga Group | Sep 23, 2019 | Televison
Fall is Right Around the Corner – 2019-2020 TV Season Fall is right around the corner and so is the 2019-20 TV Season. Although the much-publicized Dancing with the Stars premiered last Monday, the majority of the premieres are this week, and old favorites will...
by Josh Cohen | May 28, 2019 | Digital Marketing, Media Planning, Media Strategy
Comcast’s NBCUniversal recently announced that it will be breaking away from Hulu to start its own video streaming service – set to launch in 2020. This move, along with AT&T’s WarnerMedia plans to do the same, now gives Disney full operational control of Hulu....
by Watauga Group | Mar 7, 2019 | Digital Marketing
Did you know Reddit is the 4th most visited website in the U.S. and 6th in the world!? With over 542 million monthly visitors we wanted our digital analysts to shed some light onto the rising boom in this platform. An Overview of Reddit: “The Front Page of the...
by Watauga Group | Dec 12, 2018 | Televison, Video
With millions of hours of TV content available at any time, consumers are no longer interested in paying for programming they don’t watch. In fact, over 54% of the US population are cord- cutters, cord-nevers, orcord-trimmers. With the rise of OTT (over the top)...
