2019-2020 TV Season

2019-2020 TV Season

Fall is Right Around the Corner – 2019-2020 TV Season Fall is right around the corner and so is the 2019-20 TV Season.  Although the much-publicized Dancing with the Stars premiered last Monday, the majority of the premieres are this week, and old favorites will...
Our Analysts Weigh in On Reddit

Our Analysts Weigh in On Reddit

Did you know Reddit is the 4th most visited website in the U.S. and 6th in the world!? With over 542 million monthly visitors we wanted our digital analysts to shed some light onto the rising boom in this platform. An Overview of Reddit: “The Front Page of the...
OOH: Where Traditional Intersects Innovation

OOH: Where Traditional Intersects Innovation

As planning season for many clients and agencies is well under-way, the chatter of the “perfect media mix” overtakes most strategy meetings. But what pieces are decisively interlocked to create this complex puzzle that is the media plan? Television for the broad reach...
Network Television Upfronts: Our Recap

Network Television Upfronts: Our Recap

The network television’s upfront presentation took place in New York this week, bringing out each network’s stars (Jimmy Kimmel, James Corden, Jared Leto, JLo) in their presentations to lend excitement to the fall lineup announcements.  Millions of TV ad dollars are...
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