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COVID-19 Media Impacts – How is the industry doing?
In an effort to slow COVID-19’s spread across the United States, people are practicing social distancing and self-quarantining. As more individuals are staying home, the media industry is witnessing unprecedented changes across platforms, including changes in...
Effects of Stay-at-Home Orders on Digital Usage and TV Programming
With two-thirds of the country’s population now under stay-at-home orders (excluding essential workers) and the federal level extension to follow strict social distancing guidelines through April 30, we are starting to see a clearer picture of the impacts this new normal is having on digital media consumption as well as TV programming in the U.S.
COVID-19 Media Impact
A sampling of markets nationwide shows HUT (households using television) levels are already up for the week of 3/9 as compared to the six weeks prior. Atlanta and Jacksonville are up 20%, Omaha 30%, Bismarck 28%.
Are Zero Click Searches Hurting Your Traffic?
Have you been paying attention to the SERP’s lately? What is a SERP? SERP stands for “Search Engine Results Page”. This is the page displayed by a search engine in response to a query. Try typing the question into Google. This is what you will see… Where are the...