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Watauga Group is the Marketing Agency for Outdoor Brands & Travel Destinations

Grow your sales and revenue with Watauga Group’s team of industry experts and our specialized marketing solutions for outdoor brands, travel destinations, and tourism attractions.

travel and destination marketing

Travel Destinations

Looking to grow your destination’s tax revenue & economic impact?

Turn to Watauga Group, the marketing experts for DMOs, CVBs, & Tourism Boards. From boosting new and returning visitors, maximizing hotel occupancy, and fostering economic development, our marketing solutions will take your destination to the next level of success.

Outdoor Industry

Ready to take your company sales and revenue to new heights?

We are the outdoor industry’s go-to marketing partner across camping, fishing, hunting, RVs, watersports, and more. Our specialized marketing solutions increase new and repeat customers, lift retail and DTC performance, and help you achieve overall market dominance.

Watauga By The Numbers

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As An Independent, Women Owned Agency

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Orlando, Atlanta, Birmingham, Nashville

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In-House Specialists Avg. 15 Years of Experience

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Average Client Tenure

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Managed Media Spend

Why Choose Watauga

Total Marketing Mastery Under One Roof

Watauga’s seasoned professionals excel across the full spectrum of today’s digital and traditional marketing channels, masterfully crafting campaigns that boost marketing results and sales for attractions, destinations, and outdoor brands.

Insight Driven, Precision Targeting

Watauga precisely targets your most lucrative audiences and markets using deep industry intelligence and insights into the motivations and media behaviors of visitors, guests, and outdoor enthusiasts.

Full-Funnel Marketing Solutions

By harmonizing upper-funnel branding with lower-funnel performance strategies, Watauga’s integrated marketing solutions elevate awareness and maximize new and repeat visitors, guests, and customers.

Maximize Savings & ROI

Watauga’s marketing expertise, industry acumen, partner relationships, and negotiating power translates into significant cost savings and marketing ROI for your attraction, destination, or outdoor brand.

Full-Funnel Marketing Solutions

Watauga’s in-house advertising strategy, planning, and buying solutions connect your brand to the unique customer journey for outdoor brands, destinations, and attractions using an integrated portfolio of digital and traditional advertising channels.

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Traditional TV & OTT
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Radio & Streaming Audio
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Digital
Display

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Print

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Out-of-Home

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Paid Search
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Paid Social
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Sponsorships

Our Outdoor Industry and Destination Experience

Awards & Industry Associations

Watauga is recognized among our peers and actively participates in leading industry associations.

Learn how Watauga can help your
outdoor band, destination, or attraction!

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Creative Comes Second

Learn how to maximum customer reach and relevance with tighter alignment between your creative development and media investments