The Advertising Media Specialists for
Attractions, Destinations, & Outdoor Brands
Maximize sales and marketing ROI with advertising solutions
designed to drive awareness and action with
visitors, guests, and outdoor enthusiasts.
Attractions & Destinations
Looking to skyrocket your new and repeat visitors?
Turn to Watauga Group, the advertising experts for zoos, water parks, aquariums, theme parks, museums, and travel destinations. From boosting visitor awareness to maximizing ticket sales, Watauga will take you to the next level of success.
Outdoor Brands
Ready to take your outdoor brand to new heights?
Watauga Group is the go-to advertising partner for outdoor brands in camping, RV, fishing, boating, hunting, biking, and more. Our specialized media solutions drive brand awareness and buyer action, increasing your sales like never before.
Attractions & Destinations
Looking to skyrocket your new and repeat visitors?
Turn to Watauga Group, the advertising experts for zoos, water parks, aquariums, theme parks, museums, and travel destinations. From boosting visitor awareness to maximizing ticket sales, Watauga will take you to the next level of success.
Outdoor Brands
Ready to take your outdoor brand to new heights?
Watauga Group is the go-to advertising partner for outdoor brands in camping, RV, fishing, boating, hunting, biking, and more. Our specialized media solutions drive brand awareness and buyer action, increasing your sales like never before.
As An Independent, Women Owned Agency
Orlando, Atlanta, Birmingham, Nashville
In-House Specialists Avg. 15 Years of Experience
Average Client Tenure
Managed Media Spend
Why Choose Watauga
Total Media Mastery Under One Roof
Watauga’s seasoned professionals excel across the full spectrum of today’s digital and traditional media channels, masterfully crafting campaigns that boost advertising results and sales for attractions, destinations, and outdoor brands.
Insight Driven, Precision Targeting
Watauga precisely targets your most lucrative audiences and markets using deep industry intelligence and insights into the motivations and media behaviors of visitors, guests, and outdoor enthusiasts.
Full-Funnel Advertising Solutions
By harmonizing upper-funnel branding with lower-funnel performance strategies, Watauga’s integrated advertising solutions elevate awareness and maximize new and repeat visitors, guests, and customers.
Maximize Savings & ROI
Watauga’s media expertise, industry acumen, vendor relationships, and negotiating power translates into significant cost savings and advertising ROI for your attraction, destination, or outdoor brand.
Why Choose Watauga
Total Media Mastery Under One Roof
Watauga’s seasoned professionals excel across the full spectrum of today’s digital and traditional media channels, masterfully crafting campaigns that boost advertising results and sales for attractions, destinations, and outdoor brands.
Insight Driven, Precision Targeting
Watauga precisely targets your most lucrative audiences and markets using deep industry intelligence and insights into the motivations and media behaviors of visitors, guests, and outdoor enthusiasts.
Full-Funnel Advertising Solutions
By harmonizing upper-funnel branding with lower-funnel performance strategies, Watauga’s integrated advertising solutions elevate awareness and maximize new and repeat visitors, guests, and customers.
Maximize Savings & ROI
Watauga’s media expertise, industry acumen, vendor relationships, and negotiating power translates into significant cost savings and advertising ROI for your attraction, destination, or outdoor brand.
Full-Funnel Media Solutions
Watauga’s in-house media strategy, planning, and buying solutions connect your brand to the unique media lifecycle of outdoor recreation and attraction enthusiasts using an integrated portfolio of digital and linear media channels.
Traditional TV & OTT
Radio & Streaming Audio
Digital Display
Out-of-Home
Paid Search
Paid Social
Sponsorships
Our Client Experience
What our clients have to say.
“I thoroughly enjoyed working with the Watauga Group on our media strategy and planning. They put together a highly targeted media plan that helped us relaunch our marketing. efforts after.a devastating storm hit our destination that helped impact our visitor growth during a difficult time of rebuilding. I would highly recommend them as á team that is smart and collaborative across agency and client teams.”
Kimberly Shoaf
President
Mexico Beach Community Development Council
“In the 6 years we have worked with the Watauga Group, they have been an instrumental partner, elevating our media strategies across all channels.”
Jayna Leach
Senior Vice President, CMO
Visit Panama City Beach
“We have worked together for over 4-years and they continue to help us understand the RV buyer and their media habits, while delivering efficient and impactful media plans. The savings of staff time and budget alone are exponential.”
Megan Neighbors
Marketing Manager
Campers Inn RV
“We’ve trusted our media strategy to Watauga Group for over 10 years, and we couldn’t be happier with the partnership. Their dedicated team understands our unique challenges, and they’re constantly evolving our media strategy to keep Smith & Wesson ahead of the competition.”
Vincent Perreault
Director
Brand Marketing
Smith & Wesson
What’s NEW at Watauga
Awards & Industry Associations
Watauga is recognized among our peers and actively participates in leading industry associations.