The Marketing Agency for
Outdoor & Travel Industry Leaders


Grow your sales and revenue with Watauga Group’s team of industry experts and our specialized marketing solutions for
outdoor brands, travel destinations, and tourism.

Travel Destinations
Looking to grow your destination’s tax revenue & economic impact?
Turn to Watauga Group, the marketing experts for DMOs and CVBs. From boosting new and returning visitors, maximizing hotel occupancy, and fostering economic results, our marketing solutions will take your destination to the next level of success.

Outdoor Brands
Ready to take your company sales and revenue to new heights?
We are the outdoor industry’s go-to marketing partner across camping, fishing, hunting, RVs, watersports, and more. Our specialized marketing solutions increase new and repeat customers, lift retail and DTC performance, and help you achieve overall market dominance.

Tourism & Attractions
Need to elevate your guest bookings
and ticket sales?
Watauga Group is the marketing authority for tourism, hospitality, attractions, and more. Our marketing solutions are specially designed to help lift market awareness, drive guest attendance, and achieve record bookings and ticket sales.
Watauga By The Numbers
As An Independent, Women Owned Agency
Orlando, Atlanta, Birmingham, Nashville
In-House Specialists Avg. 15 Years of Experience
Average Client Tenure
Managed Media Spend
Making Experiences Count...
For Your Customers and Your Bottom Line
The Experience-Driven Consumer
Today’s consumers seek more than the just the next travel destination, outdoor product, or attraction —
they crave (and spend on) meaningful experiences.
Whether it’s hiking a new trail, discovering vibrant cities, or enjoying a day of thrills with family, Experience-Driven Consumers are prioritizing the moments that bring joy, connection, and purpose to their lives.


Watauga Group understands the heart of this movement.
Consumers’ universal pursuit of rewarding experiences connects the outdoor, travel, and tourism industries in a way that few other sectors can match.
With decades of experience crafting campaigns for brands that bring experiences to life, we know how to reach and connect with consumers fueled by adventure, passion, and discovery.
Let Watauga Group make experiences count for your brand, your customers, and your bottom line.
Our Marketing Solutions & Services
Taking Outdoor & Travel
Marketing to New Heights
Our agile team of industry experts, combined with best-in-class partners and technology, deliver three core marketing solutions to elevate results and redefine success for your business.


REACH
Maximize awareness & reach with experience-driven consumers, making your brand unforgettable for their next visit or purchase. Our marketing services for consumer reach include:
- Brand Positioning & Strategy
- Streaming Video & Audio Advertising
- Search & Social Marketing
- Broadcast & Traditional Advertising
- Programmatic Digital Advertising
- Consumer Intelligence

CONNECTION
Lift marketing performance by creating greater connections between consumers and your brand content, website, social pages, and more. Our marketing services for consumer connection include:
- Content Marketing
- Digital PR
- Social Marketing
- Digital Advertising
- SEO & Content Optimization
- Engagement Analytics

CONVERSION
Gain more customers, visitors, and guests by turning interest into action and higher marketing ROI. Our marketing services for consumer conversion
include:
- Search Engine Marketing
- Digital & Social Advertising
- Audience Targeting & Retargeting
- Conversion Rate Optimization
- Multi-Touch Attribution Modeling
- Flighting & Spend Optimization
Our Outdoor Industry and Destination Experience



New Insights from Watauga
Learn how Watauga can help your
outdoor, travel, or tourism brand!