Watauga Group

An Independent Media Agency that connects customers with your brand through the art of message delivery.



Our goal is simple…to deliver media excellence to clients using world-class tools, analytics and smart marketing.


From Media Strategy to Media Research and Analytics, our Media Planning and Buying Team will lead your customer throughout their buying journey.

Media Strategy

Delivering the right message to the right person at the right time is the essence of  media strategy.  The right media strategy will build on a media mix strategy specific to your brand.

Media Planning & Buying

Our media planning process involves a careful review of all media platforms to determine the right media mix for your brand.  We are media agnostic in our process, allowing the research and analytics to lead the way.

Media Research & Analytics

Using top-tier research and analytics, we do a deep dive into your brand and product to understand your audience and your competition before building out an actionable strategy.

Digital Marketing

As digital continues to grow and expand, we have built a dedicated
team of experts in search engine marketing,  social media, mobile ads, and programmatic marketing focus only on their specialities, delivering a perfectly integrated program for our clients.



Multi-unit Retail



Travel & Entertainment

Consumer Packaged Goods

Lead Generation

Senior Living

Higher Education


WBENC Certified

WBENC Certified

PRESS RELEASE: Watauga Group, a media buying and planning agency offering omnichannel media expertise with leading-edge research capabilities, was recently certified as a Women's Business Enterprise by the Women's Business Enterprise National Council (WBENC). Leslie...

Invest Puerto Rico’s Car Wrap Swarm

Invest Puerto Rico’s Car Wrap Swarm

Watauga is thrilled to have recently worked with Invest Puerto Rico on maximizing their exposure at this year’s BIO International Convention in San Diego with over 10,000 attendees from the biotechnology and pharmaceutical industries. Wanting to create a powerful...