Watauga Group is the Marketing Agency for Outdoor Brands & Travel Destinations

Grow your sales and revenue with Watauga Group’s team of industry experts and our specialized marketing solutions for outdoor brands, travel destinations, and tourism attractions.

Travel Destinations

Looking to grow your destination’s tax revenue & economic impact?

Turn to Watauga Group, the marketing experts for DMOs, CVBs, & Tourism Boards. From boosting new and returning visitors, maximizing hotel occupancy, and fostering economic development, our marketing solutions will take your destination to the next level of success.

Outdoor Industry

Ready to take your company sales and revenue to new heights?

We are the outdoor industry’s go-to marketing partner across camping, fishing, hunting, RVs, watersports, and more. Our specialized marketing solutions increase new and repeat customers, lift retail and DTC performance, and help you achieve overall market dominance.

Watauga By The Numbers

YEARS

As An Independent, Women Owned Agency

OFFICES

Orlando, Atlanta, Birmingham, Nashville

EXPERTS

In-House Specialists Avg. 15 Years of Experience

YEARS

Average Client Tenure

MILLION $

Managed Media Spend

Why Choose Watauga

Total Marketing Mastery Under One Roof

Watauga’s seasoned professionals excel across the full spectrum of today’s digital and traditional marketing channels, masterfully crafting campaigns that boost marketing results and sales for attractions, destinations, and outdoor brands.

Insight Driven, Precision Targeting

Watauga precisely targets your most lucrative audiences and markets using deep industry intelligence and insights into the motivations and media behaviors of visitors, guests, and outdoor enthusiasts.

Full-Funnel Marketing Solutions

By harmonizing upper-funnel branding with lower-funnel performance strategies, Watauga’s integrated marketing solutions elevate awareness and maximize new and repeat visitors, guests, and customers.

Maximize Savings & ROI

Watauga’s marketing expertise, industry acumen, partner relationships, and negotiating power translates into significant cost savings and marketing ROI for your attraction, destination, or outdoor brand.

Full-Funnel Marketing Solutions

Watauga’s in-house advertising strategy, planning, and buying solutions connect your brand to the unique customer journey for outdoor brands, destinations, and attractions using an integrated portfolio of digital and traditional advertising channels.

Traditional TV & OTT

Radio & Streaming Audio

Digital
Display

Out-of-Home

Paid Search

Paid Social

Sponsorships

Our Outdoor Industry and Destination Experience

"I thoroughly enjoyed working with the Watauga Group on our media strategy and planning. They put together a highly targeted media plan that helped us relaunch our marketing. efforts after.a devastating storm hit our destination that helped impact our visitor growth during a difficult time of rebuilding. I would highly recommend them as á team that is smart and collaborative across agency and client teams."

"In the 6 years we have worked with the Watauga Group, they have been an instrumental partner, elevating our media strategies across all channels."

"We have worked together for over 4-years and they continue to help us understand the RV buyer and their media habits, while delivering efficient and impactful media plans. The savings of staff time and budget alone are exponential."

“We’ve trusted our media strategy to Watauga Group for over 10 years, and we couldn’t be happier with the partnership. Their dedicated team understands our unique challenges, and they’re constantly evolving our media strategy to keep Smith & Wesson ahead of the competition.”