Watauga Group

An Independent Media Agency that connects customers with your brand through the art of message delivery.



Our goal is simple…to deliver media excellence to clients using world-class tools, analytics and smart marketing.


From Media Strategy to Media Research and Analytics, our Media Planning and Buying Team will lead your customer throughout their buying journey.

Media Strategy

Delivering the right message to the right person at the right time is the essence of  media strategy.  The right media strategy will build on a media mix strategy specific to your brand.

Media Planning & Buying

Our media planning process involves a careful review of all media platforms to determine the right media mix for your brand.  We are media agnostic in our process, allowing the research and analytics to lead the way.

Media Research & Analytics

Using top-tier research and analytics, we do a deep dive into your brand and product to understand your audience and your competition before building out an actionable strategy.

Digital Marketing

As digital continues to grow and expand, we have built a dedicated digital company, CybearInteractive, where experts in search engine marketing,  social media, mobile ads, and programmatic marketing focus only on their specialities, delivering a perfectly integrated program for our clients.


Multi-unit retail



Travel & Entertainment

Consumer Packaged Goods

Lead Generation

Senior Living

Higher Education


OOH: Where Traditional Intersects Innovation

OOH: Where Traditional Intersects Innovation

As planning season for many clients and agencies is well under-way, the chatter of the “perfect media mix” overtakes most strategy meetings. But what pieces are decisively interlocked to create this complex puzzle that is the media plan? Television for the broad reach...

2019-2020 TV Season

2019-2020 TV Season

Fall is Right Around the Corner - 2019-2020 TV Season Fall is right around the corner and so is the 2019-20 TV Season.  Although the much-publicized Dancing with the Stars premiered last Monday, the majority of the premieres are this week, and old favorites will...