OUR MISSION
Our goal is simple…to deliver media excellence to clients using world-class tools, analytics and smart marketing.
WHAT WE DO
From Media Strategy to Media Research and Analytics, our Media Planning and Buying Team will lead your customer throughout their buying journey.
Media Strategy
Delivering the right message to the right person at the right time is the essence of media strategy. The right media strategy will build on a media mix strategy specific to your brand.
Media Planning & Buying
Our media planning process involves a careful review of all media platforms to determine the right media mix for your brand. We are media agnostic in our process, allowing the research and analytics to lead the way.
Media Research & Analytics
Using top-tier research and analytics, we do a deep dive into your brand and product to understand your audience and your competition before building out an actionable strategy.
Digital Marketing
As digital continues to grow and expand, we have built a dedicated digital company, CybearInteractive, where experts in search engine marketing, social media, mobile ads, and programmatic marketing focus only on their specialities, delivering a perfectly integrated program for our clients.
INDUSTRIES SERVED
Multi-unit Retail
Hospitals
Restaurants
Travel & Entertainment
Consumer Packaged Goods
Lead Generation
Senior Living
Higher Education
WHAT’S NEW
Will radio make a comeback this summer?
Bored consumers anxious to get out of the house are impacting hours watched on TV and may drive radio listening more than any recent years.
COVID-19 Media Impact
A sampling of markets nationwide shows HUT (households using television) levels are already up for the week of 3/9 as compared to the six weeks prior. Atlanta and Jacksonville are up 20%, Omaha 30%, Bismarck 28%.
Effects of Stay-at-Home Orders on Digital Usage and TV Programming
With two-thirds of the country’s population now under stay-at-home orders (excluding essential workers) and the federal level extension to follow strict social distancing guidelines through April 30, we are starting to see a clearer picture of the impacts this new normal is having on digital media consumption as well as TV programming in the U.S.