OUR MISSION
Our goal is simple…to deliver media excellence to clients using world-class tools, analytics and smart marketing.
WHAT WE DO
From Media Strategy to Media Research and Analytics, our Media Planning and Buying Team will lead your customer throughout their buying journey.
Media Strategy
Delivering the right message to the right person at the right time is the essence of media strategy. The right media strategy will build on a media mix strategy specific to your brand.
Media Planning & Buying
Our media planning process involves a careful review of all media platforms to determine the right media mix for your brand. We are media agnostic in our process, allowing the research and analytics to lead the way.
Media Research & Analytics
Using top-tier research and analytics, we do a deep dive into your brand and product to understand your audience and your competition before building out an actionable strategy.
Digital Marketing
As digital continues to grow and expand, we have built a dedicated digital company, CybearInteractive, where experts in search engine marketing, social media, mobile ads, and programmatic marketing focus only on their specialities, delivering a perfectly integrated program for our clients.
INDUSTRIES SERVED
Multi-unit Retail
Hospitals
Restaurants
Travel & Entertainment
Consumer Packaged Goods
Lead Generation
Senior Living
Higher Education
WHAT’S NEW
Sinclair Ransomware Attack
The value of the global entertainment and media market continues to grow, and with a projected revenue of $2.1 trillion in 2021, it is no surprise that businesses from newspaper publishers to television broadcasters are falling victim to ransomware attacks. Sinclair...
COVID-19 Media Impact
A sampling of markets nationwide shows HUT (households using television) levels are already up for the week of 3/9 as compared to the six weeks prior. Atlanta and Jacksonville are up 20%, Omaha 30%, Bismarck 28%.
Will more consumers at home improve Superbowl ratings?
With more consumers spending more time at home amid winter storms and Corona quarantines, the NFL hopes to see a reverse in declining ratings. As statisticians, we think even the changes in the world due to Covid won’t be enough to drive major gains in SuperBowl...