The Marketing Agency for
Outdoor & Travel Industry Leaders

Grow your sales and revenue with Watauga Group’s team of industry experts and our specialized marketing solutions for
outdoor brands, travel destinations, and tourism.

Travel Destinations

Looking to grow your destination’s tax revenue & economic impact?

Turn to Watauga Group, the marketing experts for DMOs and CVBs. From boosting new and returning visitors, maximizing hotel occupancy, and fostering economic results, our marketing solutions will take your destination to the next level of success.

Outdoor Industry

Ready to take your company sales and revenue to new heights?

We are the outdoor industry’s go-to marketing partner across camping, fishing, hunting, RVs, watersports, and more. Our specialized marketing solutions increase new and repeat customers, lift retail and DTC performance, and help you achieve overall market dominance.

Tourism & Attractions

Need to elevate your guest bookings
and ticket sales?

Watauga Group is the marketing authority for tourism operators, resorts, attractions, hotels, and more. Our marketing solutions are specially designed to help lift market awareness, drive guest attendance, and achieve record bookings and ticket sales.

Watauga By The Numbers

YEARS

As An Independent, Women Owned Agency

OFFICES

Orlando, Atlanta, Birmingham, Nashville

EXPERTS

In-House Specialists Avg. 15 Years of Experience

YEARS

Average Client Tenure

MILLION $

Managed Media Spend

Making Experiences Count...
For Your Customers and Your Bottom Line

The Experience-Driven Consumer

Today’s consumers seek more than the just the next
travel destination, outdoor product, or attraction —
they crave (and spend on) meaningful experiences.

Whether it’s hiking a new trail, discovering vibrant
cities, or enjoying a day of thrills with family,
Experience Driven Consumers are prioritizing the
moments that bring joy, connection, and purpose to
their lives.

Consumer Spend on Experiences

McKinsey & Company 2024

Watauga Group understands the heart of this movement.

Consumers’ universal pursuit of rewarding
experiences connects the outdoor, travel, and
tourism industries in a way that few other sectors
can match.

With decades of experience crafting campaigns for
brands that bring experiences to life, we know how
to reach and connect with consumers fueled by
adventure, passion, and discovery. Let Watauga
Group make experiences count for your brand, your
customers, and your bottom line.

Our Marketing Solutions & Services

Backed by 20 years of outdoor, travel, and tourism expertise, Watauga Group’s three integrated marketing solutions harness the power of experience-driven consumers to elevate your brand’s success.

REACH

Maximize awareness & reach with experience-driven consumers, making your brand unforgettable for their next visit or purchase. Our marketing services for consumer reach include:

Branding & Positioning
Programmatic Advertising
Paid Search & Social Advertising
Traditional Advertising
Social Marketing
Consumer Intelligence

CONNECTION

Lift marketing performance by creating greater connections between consumers and your brand content, website, social pages, and more. Our marketing services for consumer connection include:

Content Marketing
Digital PR
Social Marketing
Digital Advertising
SEO & Content Optimization
Engagement Analytics

CONVERSION

Gain more customers, visitors, and guests by turning interest into action and higher marketing ROI. Our marketing services for consumer conversion
include:

Search Engine Marketing
Digital & Social Advertising
Visitor Targeting & Retargeting
Conversion Rate Optimization
Multi-Touch Attribution Modeling
Flighting & Spend Optimization

Our Outdoor Industry and Destination Experience

"I thoroughly enjoyed working with the Watauga Group on our media strategy and planning. They put together a highly targeted media plan that helped us relaunch our marketing. efforts after.a devastating storm hit our destination that helped impact our visitor growth during a difficult time of rebuilding. I would highly recommend them as á team that is smart and collaborative across agency and client teams."

"In the 6 years we have worked with the Watauga Group, they have been an instrumental partner, elevating our media strategies across all channels."

"We have worked together for over 4-years and they continue to help us understand the RV buyer and their media habits, while delivering efficient and impactful media plans. The savings of staff time and budget alone are exponential."