About Watauga
The Marketing Agency for Outdoor Brands, Destinations, & Attractions.
A women owned marketing agency, Watauga Group’s 35 outdoor brand, destination, and attraction specialists leverage two decades of advertising expertise and their love for the outdoors and travel to help clients maximize sales and elevate marketing ROI.
Our Senior, Dedicated Specialists
The Watauga team delivers highly effective marketing solutions for Outdoor Brands, Destinations, & Attractions by leveraging 20+ years of industry experience and marketing expertise.
Leslie Osborne
Chief Executive Officer
This is where the vision began. Leslie founded Watauga Group 20 years ago to pursue her passion for all things media and her love of travel, recreation, and the outdoors. Her experience over those years has led her to become an industry expert in the field while leading Watauga’s partnerships and work with a wide spectrum of clients including Dollywood Theme Park, Camper’s Inn, American Outdoor Brands, Smith & Wesson, and The Arnold Palmer Invitational among many others.
Doug Breuer
President
Melonie Sturm
SVP Managing Director
Ryan Powers
VP Digital Media and Data Services
Kim Burgett
Broadcast Account Director
Rich Melin
Media Account Director
Sarah Rabin
Media Account Director
Juana Pimentel
Controller
Hiking and yoga help Juana find balance with leading the Watauga’s financial reporting, accounting, and related internal controls. Her 20 years’ experience in the advertising, healthcare, and technology industries help Juana lead the finance and accounting team to deliver accurate, timely billing for our clients and partners. As part of our management team, she develops and implements the agency’s financial strategic planning decisions while staying laser focused on the agency’s fiscal welfare.
Megan Dillon
Associate Director, Media Strategy
Megan has 15+ years of agency experience, using data-driven insights to craft impactful marketing strategies. She’s worked with clients like Visit Williamsburg VA, Huffy Bicycles, Golf Pride, and the Columbus Zoo, turning research into results. Outside of work, Megan embraces competition and adventure. Whether running marathons or conquering roller coasters at Hershey Park, she thrives on a challenge. Megan brings that same drive to her work, pushing herself and her clients to think bigger and achieve more.
Trent DeHate
Associate Director of Digital Media
What is Watauga
Pronounced ‘wa-taw-guh’
Named for the “small but mighty” Watauga River that runs from North Carolina to Tennessee, the river draws outdoor and recreation lovers to boat, camp, fish, kayak, and experience all the wonders of nature.
Our name fits us perfectly.
Watauga Group specializes in serving the companies and brands who serve outdoor, travel, and entertainment enthusiasts. Our name keeps us rooted with the adventurous spirit of our clients and our singular focus to help them navigate the fast-moving, ever-changing currents found in today’s modern marketing landscape.
Digital Credentials & Certifications
