So far, this series has focused on the implementation of AI in public relations and how it’s being used to enhance data analytics. If you missed the first two parts, you can return to them using the links above.
Part three of this series focuses on the power of artificial intelligence when automating routine PR tasks. You know the ones — monitoring media coverage, drafting press releases, developing brand narratives, and staying on top of sentiment and trends.
While many of these tasks still require a human touch, several aspects can be automated, allowing PR teams to focus on more strategic, high-level tasks, campaigns, and strategies. Here’s how AI can intervene and support daily PR tasks, partner collaborations, media outreach tactics, and more.
PR Is Entering a New Reality: AI Automation Is the Way Forward
As Microsoft reported, intelligence on tap will rewire businesses based on an AI-enhanced future. AI is here to stay, and businesses must adapt accordingly, preparing for a future that is largely AI-operated but very much human-led.
Why?
Because there is a significant capacity gap.
Many view AI-powered solutions as the way forward, with 53% of leaders stating that productivity needs to increase; however, 80% of the global workforce report a lack of time or energy to complete their work.
In addition to project-related timelines, budgeting, and overall pressure, the digital landscape can accelerate the negative spread of information. PR teams are often stuck in an “always-on” mentality, ensuring they respond quickly and effectively.
That’s where AI can come in to boost productivity and reduce the risk of burnout.
AI Can Handle Routine, Mundane Tasks With Ease
According to the Microsoft report mentioned above, there is a clear call for increased automation. During a typical 9-to-5 day, employees are interrupted every two minutes, and when factoring in activity outside of core work, that can equate to 275 interruptions a day.
AI is already being implemented to help address the mundane tasks that distract from highly strategic work. However, it’s not enough. PR teams should reconsider their workflows, recognizing that humans are uniquely capable of judgment, creativity, and building connections — and can leave the mundane tasks behind.
If you haven’t already started making this shift, consider AI tools and systems for:
- Content creation and management, including help with press release drafts, social media posts, and other written content that can then be reviewed and refined by human team members.
- Creating hyper-personalized messages for varying audiences to improve engagement rates. These messages include SEO-optimized, geo-targeted content created by AI that you can launch at scale.
- Scheduling and management tasks, as well as information retrieval.
- Media monitoring, as AI can analyze large volumes of data to track brand sentiment, identify trends, and provide ongoing insights into media coverage.
- A more precise analysis of results can then help streamline the reporting process.
The key is to leverage AI-powered tools to better manage and execute PR campaigns. Doing so helps boost accuracy, efficiency, and strategic decision-making, while freeing up team members to focus on creative and strategic tasks.
Next Steps
There is no denying the benefits of AI when it comes to automating routine tasks. PR teams can benefit from the latest AI tools, but they must also ensure that certain tasks are led by humans. This balancing act is what will help outdoor brands stand out, as PR teams will be able to focus more on strategic plays that enable them to scale and build customer relationships — rather than spending time monitoring social platforms or analyzing data.
Need help planning a more holistic strategy? Unsure what tools to implement? Wataugua Group can support your PR team, blending full-funnel tactics with PR’s role in building reputation and interest. This strategic alignment, powered by AI tools and human creativity, can be game-changing.
