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Success Story: Atlantic Luggage & LEGOLAND

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The Challenge

  • Watauga Group was tasked with cost-effectively generating leads for the Atlantic Luggage travel brand using a promotion with the LEGOLAND amusement attraction. 
  • Target family audiences while also building a first-party database for future media retargeting and sales campaigns.
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The Solution

  • Partnered with Legoland for their Florida grand opening using a sweepstakes for a four-person trip to the amusement park.
  • Watauga Group developed and executed an omnichannel media campaign encompassing Paid Social (Facebook), Influencer Marketing, and Cost-Per-Lead digital media (Co-Registration and Banners with expandable entry forms) to generate awareness of the store opening, drive leads, and capture contest entries for the Atlantic Luggage database.
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The Results

  • Campaign results exceeded expectations with thousands of new leads generated. 
  • The cost per lead (CPL) was cut by 80%, the lowest CPL of all previous programs.
  • Sweepstakes links shared through social platforms to other consumers created additional entries at no extra charge to the client.