Success Story: Atlantic Luggage & LEGOLAND
The Challenge
- Watauga Group was tasked with cost-effectively generating leads for the Atlantic Luggage travel brand using a promotion with the LEGOLAND amusement attraction.
- Target family audiences while also building a first-party database for future media retargeting and sales campaigns.
The Solution
- Partnered with Legoland for their Florida grand opening using a sweepstakes for a four-person trip to the amusement park.
- Watauga Group developed and executed an omnichannel media campaign encompassing Paid Social (Facebook), Influencer Marketing, and Cost-Per-Lead digital media (Co-Registration and Banners with expandable entry forms) to generate awareness of the store opening, drive leads, and capture contest entries for the Atlantic Luggage database.
The Results
- Campaign results exceeded expectations with thousands of new leads generated.
- The cost per lead (CPL) was cut by 80%, the lowest CPL of all previous programs.
- Sweepstakes links shared through social platforms to other consumers created additional entries at no extra charge to the client.
