Real FUN Visitor Growth!
Visit Panama City Beach
Visit Panama City Beach tasked Watauga Group with raising awareness among first-time visitors. We leveraged geo-targeted, interactive streaming video ads to drive discovery and engagement resulting in Year over Year increase in both visitors and tourism revenue.
Services
SEM, Social Media Advertising, Programmatic Digital Advertising, Radio and Out-of-Home Advertising
Results
64%
Increase in
First Time Visitors
5%
Lift in Attributed Revenue
1%
Lift in Tourism Revenue