6666 Grit & Glory

To build awareness and trial for a new outdoor lifestyle beer named after the 6666 Ranch featured in the Yellowstone TV series, Watauga Group partnered with Anthem Branding on a sweepstakes offering a trip to watch the filming of the 6666’s spin-off series. The campaign targeted Yellowstone fans and craft beer buyers using NCS and IRI data plus ACR data to reach recent Yellowstone viewers.