Decoding the RV Camper: The Key to Boosting Sales
Taking a camping trip in the family RV is far more than just a getaway- it’s an experience that fosters a lifelong connection to the outdoors. A key finding in Watauga’s 2024 Outdoor Customer Growth Report, based on a attitudinal survey of over 1,500 outdoor participants, is that people who grew up RV camping with […]
Camping and RV Marketing for Multi-Cultural Audiences
Camping and RVing have long been cherished pastimes for outdoor enthusiasts seeking adventure, relaxation, and connection with nature. However, in recent years, there has been a noticeable shift in the demographics of those participating in these activities. An increasing number of multi-cultural and diverse families and individuals are embracing the camping and RVing lifestyles. These […]
Navigating the Streaming Era: Outdoor Recreation and Attraction Marketers Need to Adapt
Gone are the days of Mad Men, when the “big three” television networks reigned supreme as the best way to reach consumers. These days, outdoor recreation and attraction consumers are more likely to tune into their favorite streaming service and viewership of linear TV (made up of both broadcast and cable viewing) has continued to […]
Reaching Today’s RV Buyer
It has long been thought that RV (Recreational Vehicles) lifestyle was more suited for older retirees, who have the time and independent lifestyle for consistent recreational travel and the necessary discretionary income to afford a luxury purchase. However, the RV industry is rapidly changing and the number of Gen Z-ers and Millennials choosing to embrace […]
