Presidential Candidate Shake Up Impacts 2024 Political Ad Spending Landscape
In the 2024 election cycle, political advertising in the United States is facing significant upheaval following Joe Biden’s withdrawal and Kamala Harris’ entry into the presidential race. Initially, total spending was projected to surpass $12.3 billion, nearly a 30% increase from the 2020 cycle. However, this unprecedented shift casts uncertainty on political spending patterns for […]
Watauga Group Releases 2024 Outdoor Customer Growth Report
New Consumer Research to Help Outdoor Brands Maximize Sales and ROI Watauga Group is excited to introduce Surveying the Outdoors: The 2024 Customer Growth Report. This in-depth consumer research study and analysis explores the unique attitudes and motivations driving today’s outdoor recreation participants. The Outdoor Report is centered on consumers who currently participate in or […]
Featured on Redfin
Check out the recent Redfin article highlighting outdoor recreation recommendations we were featured in: Birmingham, Alabama, is a city teeming with a rich history, lively communities, and engaging activities to suit all interests. The best part? You don’t need to break the bank to enjoy what this city has to offer. From strolling through art […]
Atlanta Botanical Garden’s Origami in the Garden
Watauga recently worked with Atlanta Botanical Garden on their new summer event, Origami in the Garden, and the development and placement of a huge wall mural in the center of the Midtown Arts District at Colony Square. This eye-catching mural showcased local Atlanta talent while also advertising the event in a fun, creative and high-traffic […]
Invest Puerto Rico’s Car Wrap Swarm
Watauga is thrilled to have recently worked with Invest Puerto Rico on maximizing their exposure at this year’s BIO International Convention in San Diego with over 10,000 attendees from the biotechnology and pharmaceutical industries. Wanting to create a powerful impact outside normal convention floor activities, we deployed a unique swarm of 17 Uber-Lyft Ride Share cars […]
6 Smart Business Reasons to Work with a WBENC Certified Agency
6 Smart Business Reasons to Work with a WBENC Certified Agency Amazon, Microsoft, and Target are among some of the well-known corporations mandating diversity in their business partners and employees alike. Of course, there are socially responsible reasons for doing business with women-owned and other diversity-based businesses. There are profitable reasons as well. Watauga Group […]
WBENC Certified
Watauga Group, a media buying and planning agency offering omnichannel media expertise with leading-edge research capabilities, was recently certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC). Leslie Osborne founded Watauga Group in 2004 as an independent media agency with a unique channel agnostic view and capability, allowing research and […]
