Atlanta, Birmingham, Orlando, Remote
Posted 1 year ago

WHY JOIN US?

Come be a part of an established and growing omnichannel media agency! The Digital Media Manager role is a valuable part of our Digital Services team and the right candidate will have huge room for growth and promotion. As an agency, Watauga Group boasts many generous benefits such as:

  • 100% Remote Work Opportunity
  • Flexible Paid Time Off (AKA “Unlimited” PTO)
  • Monthly & Quarterly AGI Bonus Opportunities
  • Tuition Reimbursement
  • Paid Parental Leave
  • Medical, Dental, Vision, & Life Insurance
  • Health Savings Account
  • 401K Match

PRIMARY DUTIES:

  • Help manage multiple clients with strategy, implementation, measurement & tracking, optimization, and reporting of paid media campaigns across multiple platforms such as search, social, and demand side
  • Maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score and other important account metrics.
  • Provide relevant text ad copy & extension suggestions
  • Mentor and train associate/digital analysts on strategy, implementation, measurement & tracking, optimization, and reporting
  • Be involved with new business opportunities related to research, strategy, and presentation
  • Work with the operations data team to create and develop client dashboards/reports based on objectives and key performance indicators
  • Independently seek out digital marketing industry news and platform updates/changes to share back information to internal and external teams
  • Help establish and maintain scalable processes to ensure best practices are engaged for campaign setup and management
  • Be a team player that is willing to help with agency communication, digital marketing knowledge, and solve problems as they arise

QUALIFICATIONS/COMPETENCIES:

  • Satisfactory background check
  • Proficient with Microsoft Office (Word, Outlook, Excel)
  • Analytical/Strategic Thinking
  • Client Service/Focus
  • Communication/Written/Oral/Public Speaking/Presenting
  • Creative Thinking
  • Decision Making/Decisiveness
  • Engagement
  • Learning Support/Continuous Learning
  • Planning/Organizing
  • Problem Solving
  • Teamwork/Cooperation/Working with Others

EDUCATION/ EXPERIENCE:

  • Bachelor’s Degree in Advertising, Marketing, or a related field
  • Minimum 2 years of industry experience
  • Minimum 2 years of experience managing paid advertising – Google Ads, Facebook Ads Manager, Digital & Video 360, The Trade Desk, or similar platforms
  • Google Ads, Analytics, Facebook Blueprint, DV 360 or TTD – Preferred

Job Features

Job CategoryAnalyst, Digital, Media

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