Digital Media Manager

WHY JOIN US?

Come be a part of an established and growing omnichannel media agency! The Digital Media Manager role is a valuable part of our Digital Services team and the right candidate will have huge room for growth and promotion. As an agency, Watauga Group boasts many generous benefits such as:

• 100% Remote Work Opportunity
• Flexible Paid Time Off (AKA “Unlimited” PTO)
• Monthly & Quarterly AGI Bonus Opportunities
• Tuition Reimbursement
• Paid Parental Leave
• Medical, Dental, Vision, & Life Insurance
• Health Savings Account
• 401K Match

PRIMARY DUTIES:

• Help manage multiple clients with strategy, implementation, measurement & tracking, optimization, and reporting of paid media campaigns across multiple platforms such as search, social, and demand side
• Maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Provide relevant text ad copy & extension suggestions
• Mentor and train associate/digital analysts on strategy, implementation, measurement & tracking, optimization, and reporting
• Be involved with new business opportunities related to research, strategy, and presentation
• Work with the operations data team to create and develop client dashboards/reports based on objectives and key performance indicators
• Independently seek out digital marketing industry news and platform updates/changes to share back information to internal and external teams
• Help establish and maintain scalable processes to ensure best practices are engaged for campaign setup and management
• Be a team player that is willing to help with agency communication, digital marketing knowledge, and solve problems as they arise

QUALIFICATIONS/COMPETENCIES:

• Satisfactory background check
• Proficient with Microsoft Office (Word, Outlook, Excel)
• Analytical/Strategic Thinking
• Client Service/Focus
• Communication/Written/Oral/Public Speaking/Presenting
• Creative Thinking
• Decision Making/Decisiveness
• Engagement
• Learning Support/Continuous Learning
• Planning/Organizing
• Problem Solving
• Teamwork/Cooperation/Working with Others

EDUCATION/ EXPERIENCE:

• Bachelor’s Degree in Advertising, Marketing, or a related field
• Minimum 2 years of industry experience
• Minimum 2 years of experience managing paid advertising – Google Ads, Facebook Ads Manager, Digital & Video 360, The Trade Desk, or similar platforms
• Google Ads, Analytics, Facebook Blueprint, DV 360 or TTD – Preferred