Senior Digital Media Manager

Watauga Group is seeking a Senior Digital Media Manager who has a proficient background in paid digital media. This role will be responsible for leading & managing performance driven campaign strategy, activation, management, analysis, optimization, measurement, tracking, and reporting. This is a client facing role working with both the client(s) and internal account teams. This position reports to the Associate Director of Digital Media Services .

Who We Are Looking For

You are a seasoned senior paid digital media manager, possessing direct hands-on expertise in the following channels: Search, Social, and Programmatic. You have an inquisitive and analytical mindset that powers you to comprehend campaign performance at a deep level, enabling the development of advanced strategies and results. Thriving in a completely remote setting, your self-motivation shines through, allowing you to adeptly juggle tasks and independently manage daily priorities. You also have a true passion and interest in outdoor recreation and working with companies that truly make life more enjoyable, rewarding, and healthy for millions of people every day.

What You Will Do

• Assist leading multiple clients with strategy, activation, management, analysis, optimization, measurement, tracking, and reporting for paid digital media campaigns across multiple platforms (Search, Social, and Programmatic)
• Maintain and optimize campaign performance at each applicable level (channel, tactic, audience, ad) based on client objective
• Conduct A/B testing and experiments to improve performance and overall campaign effectiveness
• Support and mentor junior level digital team members with strategy, activation, management, optimization, tracking, and reporting
• Provide and present regular reports and performance insights to clients, highlighting key metrics, trends, and recommendations for improvement
• Collaborate with the Data Team to develop and monitor client reporting and dashboards
• Collaborate with cross-functional teams including Strategy and Media to bring a holistic approach to client management with strategy, planning, and optimization
• Assist with the billing process related to client digital media platform invoicing and reconciliation
• Assist with developing compelling ad copy, headlines, and extensions that align with client objectives and resonate with target audiences
• Independently seek out digital marketing industry news and platform updates with emphasis on sharing updates internally and externally
• Be a team player that is eager to collaborate, share knowledge, and solve challenges

Your Qualifications

• 3 – 5 years of successful, demonstrated experience leading and managing paid digital media campaigns across Search, Social, and Programmatic platforms
• Minimum of 2 years hands-on experience with any of the following platforms:
  • Google Ads (Search, Display, YouTube, Discovery, Performance Max)
  • Meta Business Ads Manager
  • Paid Social – TikTok, LinkedIn, Pinterest, Snapchat, Reddit
  • The Trade Desk DSP
  • Display & Video 360 DSP
  • Campaign Manager 360 Ad Server
  • Google Analytics / GA4
  • Google Tag Manager
• Up to date platform certifications are required (Google Ads, Meta Blueprint, Edge Academy or similar)
• Pixel, Measurement, and Tracking experience is required
• Prior media agency experience is a plus
• Strong analytical acumen to evaluate effectiveness of digital campaigns
• Strong written, presentation, and communication skills
• Impeccable attention to detail and follow through
• Highly curious, asks great questions, and listens intently
• Ability to think on your feet and quickly adapt to changing requirements and needs
• A determined, self-starter who can deliver results independently using superior organizational, project management and problem-solving skills
• A personal passion and interest in outdoor activities, recreation, adventure travel, or enjoying attractions

Compensation & Benefits:

• Remote Work. Ability to work from home as an active and fully engaged member of the team.
• Flexible PTO. Take personal time off when and how long you need it to recharge and refresh.
• Paid Holidays. New Year’s Day, Memorial Day, Independence Day, Labor Day, Veteran’s Day, Thanksgiving, and Christmas
• Health Insurance. We offer 3 levels of medical insurance, including an HSA-eligible plan, and subsidize your monthly premium.
• Life & Disability Insurance. Watauga Group pays 100% of the premiums.
• 401K Benefits. We match 100% up to 3% employee contribution, and an additional 50% match up to 5%.
• Recreation Rebate. Receive a $250 annual rebate for recreational activities, accessories, or experiences.
• Tuition Reimbursement. Up to $5,250 per year for tuition and fees.