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Atlantic Luggage & Legoland

The Challenge

  • Cost-effectively generate leads for Atlantic Luggage, a Travelpro brand, with a target audience of families while also building a first-party database for future media retargeting and sales campaigns.

The Solution

  • Partnered with Legoland for their Florida grand opening using a sweepstakes for a four-person trip to the amusement park.
  • Watauga Group developed and executed an omnichannel media campaign encompassing Paid Social (Facebook), Influencer Marketing, and Cost-Per-Lead digital media (Co-Registration and Banners with expandable entry forms) to generate awareness of the store opening, drive leads, and capture contest entries for the Atlantic Luggage database.

The Results

  • Campaign results exceeded expectations with thousands of new leads generated at an 80% lower CPL (the lowest CPL of all previous programs.)
  • Sweepstakes links shared through social platforms to other consumers created additional entries at no extra charge to the client.