Using a combination of always on digital advertising and audience targeting strategies, Watauga helped Dollywood achieve spectacular increases in attendance and revenues for the same budget by expanding advertising efforts beyond their mature markets to several untapped feeder markets throughout the Southeast.
Search Engine Marketing, Streaming Video & Audio Advertising, Programmatic Display Advertising
18%
Increase in
Revenue
300%
Higher Digital
ROAS
20%
Lower Ticket
CPA
Using a combination of always on digital advertising and audience targeting strategies, Watauga helped Dollywood achieve spectacular increases in attendance and revenues for the same budget by expanding advertising efforts beyond their mature markets to several untapped feeder markets throughout the Southeast.
18%
300%
Higher Digital
ROAS
20%
Lower Ticket
CPA
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