Digital Media Drives Outdoor Land Use

Rayonier

Rayonier, a leading land management company, faced the challenge of 15-20% of its leased land remaining unused each year despite their print advertising. Watauga Group shifted the strategy to digital media, enabling higher frequency and broader reach across multiple target markets. The campaign focused on niche hunting, fishing, and outdoor recreation sites, along with SEM keyword targeting related to hunting and land leasing.

Services

Paid Search Advertising, Digital Display Advertising

Results

400K

Acres Leased for Outdoor Recreation

200%
Lift in Website Traffic
Zero
Increase in Ad Spend