Frightfully effective event promotion

Columbus Zoo’s ZOMBIEzi Bay

Columbus Zoo’s water park named Zoombezi Bay, asked us to drive awareness for their annual Halloween event, ZOMBIEzi Bay. Watauga Group developed a multifaceted advertising campaign that significantly increased ticket sales and set new records for attendance.

Services

Branding & Positioning, Social Media Advertising, Digital Display Advertising, Traditional Advertising

Results

33%
Lift In Attendance
100%
Increase In Online Ticket Sales
56%
Boost In ROAS