Each year, the Orlando Business Journal compiles a list of advertising agencies and digital firms in the Central Florida Area and ranks based on billings. In 2019, Watauga Group ranked FIRST in capitalized billings, a huge feat for an agency that specializes in only media planning, buying, and analytics.
The growth in recent years is attributed to a data-driven media approach utilized in partnership with major brands like Moe’s Southwest Grill and HMD/Nokia. As an independent agency, Watauga Group has the agility to optimize quickly and to implement beta programs. Major media companies like Google, iHeart, and comScore use the Watauga team to help test new products and tools. In turn, Watauga Group can bring first-in-class programs to clients that fuel ROI improvements ahead of the competition.
“But data and testing are not fueling all the growth,” said Michelle Evans, Watauga Group’s CMO. “The unparalleled growth in recent years is fueled by doing great work for our clients, who in turn recommend us to colleagues. We credit it to marrying analytics with our people-first culture. We inspire an entrepreneurial spirit in our team members that clients see in results!”
Interested in working with our team to see how we can impact your brand? Give us a call today or send us an email at firstname.lastname@example.org