OTT Advertising: Maximizing Reach with Outdoor & Active Lifestyle Audiences
As streaming video, or Over-the-Top (OTT) advertising, becomes increasingly popular, brands in the Outdoor & Active Lifestyle sector are finding OTT to be a powerful medium for reaching target audiences with dynamic, engaging content. By leveraging OTT through Demand Side Platforms (DSPs) like The Trade Desk or Google’s DV360, or by creating custom Private Marketplaces […]
